Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. Otherwise, they are likely to tune out.

Sales Funnel 300

Sales Funnel Sales Sales Marketing 300

AIHR

JUNE 3, 2024

Types of candidate sourcing 9 steps to successful candidate sourcing Candidate sourcing strategies to consider ROI metrics to measure for candidate sourcing 7 tips to ensure diversity in candidate sourcing What is candidate sourcing? This is where advertising and employer branding become critical. Contents What is candidate sourcing?

Recruitment 111

Recruitment ROI Diversity Advertising 111

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser.

SaaS 111

SaaS Sales Sales B2C 111

Harvard Business Review

AUGUST 22, 2017

As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise. The challenge, of course, is to decide on the right metrics. Deconstruct Your Sales Funnel.

Metrics 14

Metrics Sales Sales Sales Funnel 14

Harvard Business Review

JUNE 12, 2013

In the beginning, mobile advertising was all about conversions. Smartphone adoption aside, a big reason rich media display ads have become so popular with advertisers is that they produce click-through and engagement rates that are significantly higher than PCs. Remember QR codes? They include: Financial services (i.e., credit cards).

Advertising 8

Advertising Sales Funnel Telecommunications User Experience 8