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TikTok Guide For Business

Forbes Leadership

It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think.

B2C 98
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How To (Actually) Calculate CAC

Andrew Chen

B2C companies supported by ad models are a little different. In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.

SaaS 111
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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

But I think your buyers, whether they’re B2B or B2C, are much more sophisticated. And if you’re an advertiser who thinks that social is just for broadcasting promotional messages, you’re not going to get far. Now, certainly B2B is saying, okay, I don’t need to know how polished the top of the house is.

Sales 240
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How to Expand Your Business Online

Zenefits

These are: Google Ads — If you plan to run advertisements for sales, products, or even just to get traffic, you will need to sign up for a Google Ads account. While both B2B and B2C businesses can use Twitter to boost their online presence, the key to doing well is to engage with other users within your niche.

B2C 52
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Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

Brian Balfour

I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. Low ARPU (advertising) therefore low CAC channels. On far left you have businesses that have low ARPU and as a result have to use low CAC channels to drive customers.

B2B 65
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

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When People Pay Attention to Video Ads and Why

Harvard Business Review

It’s advertising, more precisely the cost of commanding consumer attention, which by my calculation has seen a staggering seven- to nine-fold increase in real terms since 1990. My research suggests that there is no universally applicable approach — what matters most is tailoring advertisements to the appropriate context.