Peter Winick

MAY 27, 2024

I already left the company, but they reached out to me because of my algorithm knowledge and because I study all of this B2B platform. And the companies are advertising there. So let’s talk about it from a B2B standpoint. So this wasn’t a recent because I always, you know, I wear many hats at the same time.

Hospitality 236

Hospitality Engineering Marketing B2B 236

Andrew Chen

DECEMBER 20, 2016

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser. B2C companies supported by ad models are a little different.

SaaS 111

SaaS Sales Sales B2C 111

Andrew Chen

AUGUST 20, 2021

The social media platforms became a major force for brand and advertising dollars. It helps with PR – and for recruiting – when celebs (both mainstream and B2B influencers) invest in your company. This created a new type of talent. Also, Netflix/Amazon/others became simply too big to ignore or reject. Every edge counts.

B2B 96

B2B Software Media Advertising 96

GMC

APRIL 30, 2012

It’s now the standard (but seldom advertised) means through which Silicon Valley improves its online products. A/B testing applications are not limited to web design; we’ve used the methodology successfully to achieve a deeper understanding of customers’ purchase triggers and behavior, especially for B2B transactions.

A/B Testing 52

A/B Testing B2B Advertising Sales 52

Peter Winick

MARCH 2, 2023

Raoul Davis So what was the initial advertising market for Tesla? So I think the difference is that with Salesforce, this is obviously B2B, right? And it’s so much more powerful than advertising because it doesn’t stop the moment that you stop paying for the ads, Right? I mean, what was your. Peter Winick Or, or not.

Advertising 130

Advertising Benefits Media Marketing 130

Andrew Chen

AUGUST 21, 2023

The battle for the bio link Social media platforms like Instagram and TikTok have advertising business models, and as a result, they don’t want to give people *too much* organic traffic. Better they make you pay to sponsor posts, creators, and ads.

Real Estate 88

Real Estate Media Revenue B2B 88

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. In the B2B world, suppliers often enjoy “champions” inside companies. Work with champions. And you don’t have to ask.

Retention 98

Retention Travel Digital Transformation Software 98

Andrew Chen

DECEMBER 10, 2018

There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. You could advertise to spread the word with consumers, of course, but there was a second problem: How do you get the toothpaste in the hands of consumers? So how do you solve this?

Media 100

Media Advertising Scaling Marketing 100

Peter Winick

JULY 31, 2023

Transcript Bill Sherman Let’s talk about the intersection of sales and thought leadership in most B2B organizations. You know, can we make the sale, especially on a B2B side? And then I saw all the people down the hall making a bunch of money selling advertising, and I was like, Maybe I should try that.

Sales 130

Sales Sales Marketing Metrics 130

Harvard Business Review

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

Marketing 29

Marketing B2C B2B Advertising 29

Harvard Business Review

JANUARY 4, 2016

It’s a common issue in B2B markets. This is a terrifying development for B2B firms, and especially for their sales and marketing teams. Even for large companies in complex B2B markets, social media offers useful platforms for distributing these new types of content to keep customers engaged with their activities.

B2B 14

B2B Media Sales Sales 14

Zenefits

JULY 2, 2022

These are: Google Ads — If you plan to run advertisements for sales, products, or even just to get traffic, you will need to sign up for a Google Ads account. Ideal for B2B marketing and service providers. This will let you track how many people are coming to your website and where they are coming from.

B2C 52

B2C eCommerce Small Business Media 52

Harvard Business Review

AUGUST 13, 2015

In an ideal B2B world, your happy customers would spread the news about your great products, generating all the well-known benefits of word of mouth. It can help you overcome skeptical prospects and increase customers’ preference for your products more quickly and effectively than either advertising or PR.

B2B 15

B2B Software Benefits Marketing 15

Andrew Chen

MAY 14, 2018

With B2B, bottoms-up SaaS companies, even Intercom, there is a lot of viral spread because so many people are busy collaborating with each other. This high-consideration, high-intent signup funnel is similar to the problems fintech companies like Wealthfront might face, or a B2B company facing a long, complicated API integration.

SaaS 71

SaaS Retention B2B eCommerce 71

Eric Jacobsen Blog

JULY 19, 2016

She’s created and implemented successful marketing and branding initiatives for nonprofits including the Foundation for the Junior Blind, Exceptional Children’s Foundation, League of Women Voters of Los Angeles, and Brides for Good; and in the B2B financial sector for an insurance company and CPA firm.

Marketing 40

Marketing Nonprofit Media Insurance 40

Harvard Business Review

JANUARY 6, 2016

Those forces are dramatically changing the way B2B companies and their customers approach buying and selling, too. ” Acquiring advertising customers: “We now have richer demographic information to help us create more powerful sales messages, resulting in more sales.” Sellers must respond.

B2B 12

B2B Sales Sales Media 12

Harvard Business Review

MARCH 15, 2023

You can’t deliver a modern customer experience with a dated approach.

B2B 20

B2B Sales Sales Digital Transformation 20

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 8

B2B Engineering Benchmarking Marketing 8

Harvard Business Review

OCTOBER 14, 2015

It’s advertising, more precisely the cost of commanding consumer attention, which by my calculation has seen a staggering seven- to nine-fold increase in real terms since 1990. My research suggests that there is no universally applicable approach — what matters most is tailoring advertisements to the appropriate context.

Advertising 15

Advertising Media B2C eCommerce 15

Andrew Chen

DECEMBER 10, 2018

There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. You could advertise to spread the word with consumers, of course, but there was a second problem: How do you get the toothpaste in the hands of consumers? So how do you solve this?

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

DECEMBER 13, 2018

But to your point on the graph is, totally agree — I think that’s also one of the reasons why it’s like, Envoy’s pretty special in sort of the pantheon of these like B2B companies in that it actually grows virally. It’s like a viral B2B thing. Very, very structured. Dropbox grows that way, Slack grows that way.

Engineering 79

Engineering Scaling Workflows B2B 79

Harvard Business Review

AUGUST 5, 2013

The Hispanic market continues to grow in importance to the future of American businesses — especially in the domains of advertising and marketing. Advertisers continue to take note. B2B advertisers are beginning to turn their attention to the rising number of businesses owned by Hispanics in the U.S. of the U.S.

Marketing 11

Marketing Advertising B2B Accounts 11

Harvard Business Review

FEBRUARY 7, 2014

advertisers will spend approximately “$17.46 But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. Advertising Branding Marketing' billion on branding, or 41.6% of total digital spend.

Advertising 14

Advertising B2C B2B Marketing 14

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. Today smart marketers do know which half isn’t working.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

APRIL 27, 2015

But even for the oldest family businesses in developed economies, such as North America, whether and how to promote “family owned” in advertising, websites, social media and press releases is a more nuanced decision. “So our first goal, in marketing, is to make ourselves what we call un-spreadsheet-able.”

B2B 14

B2B Marketing Operations Advertising 14

Harvard Business Review

AUGUST 21, 2012

They're not only advertising and creating their own social sites, they're engaging with consumers, listening in on unfiltered conversations, and soaking up huge amounts of data on consumer behavior — all of which is producing nifty new insights for fine-tuning product requirements and marketing messages.

Media 18

Media Workflows A/B Testing B2B 18

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. After decades of creating advertising, many marketers have built up strong skill sets in some content-related areas. Clearly, things need to improve.

Marketing 15

Marketing Metrics B2C Media 15

Harvard Business Review

APRIL 16, 2015

Use visual social media to give people an inside look at a B2B company. General Electric does an exceptional job breaking this mold as a B2B company, using Instagram as a window into the science behind some of GE’s most cutting-edge technology.

Media 15

Media B2B Marketing Sales 15

Harvard Business Review

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Consider the case of an online advertising and software company serving car dealers. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps.

Sales 14

Sales Sales B2B Accounts 14

Harvard Business Review

JUNE 21, 2012

Identifying users who "like" an advertisement as advocates, without clear and explicit permission, violates the basic trust that real advocacy requires. As a result they view their Facebook page as just another channel for traditional advertising and PR — an approach that's typically antithetical to authentic customer advocacy.

Sales Funnel 13

Sales Funnel Real Estate Advertising Software 13

Harvard Business Review

MARCH 31, 2015

Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms. Marketing Advertising, Marketing & Public Relations' Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives.

ROI 14

ROI Sales Sales Revenue 14

Harvard Business Review

MARCH 17, 2016

As American, Delta, and United changed their fare structures and slashed prices month after month to undercut each other, Southwest took out advertisements saying, “We’d like to match their new fares…but we would have to raise ours.” To the extent they advertise at all, they focus almost exclusively on price.

Advertising 13

Advertising B2C Marketing B2B 13

Harvard Business Review

JUNE 10, 2016

Can we get our product to market through other channels, such as social media or advertising? Start by identifying a small number of very specific customers — either companies (if you are a B2B player) or desired consumer segments (e.g., What about pricing? The list goes on. urban professionals with specific characteristics).

Marketing 14

Marketing Sales Sales Software 14

Harvard Business Review

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Which is exactly why I think Lyons is right to pillory these kinds of practices.

Marketing 14

Marketing Sales Funnel Media Advertising 14

Harvard Business Review

FEBRUARY 7, 2018

Respondents were more likely to hear about legacy brands through advertising and traditional media, compared to digital brands which are more often discovered via social media and direct word of mouth. The role and investments in advertising must also change to shift toward a usage model. Tesla vs. BMW.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. Today smart marketers do know which half isn’t working.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

OCTOBER 10, 2014

At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies.

Media 9

Media B2B B2C Marketing 9