Chief Executive

NOVEMBER 23, 2022

Untapped data assets, particularly first-party data from customers, can be used immediately to make some of these mission-critical decisions. Marketing and Advertising: Historically, marketing and advertising spend has been allocated based on past-campaign performance alone. The data will tell you what to put on the back burner.

SaaS 98

SaaS Cash Flow Revenue Advertising 98

Harvard Business Review

JUNE 10, 2015

media innovators, with hundreds of billions of dollars created by companies that are helping democratize content production and distribution while developing new ways to connect advertisers and customers. Superficially, the disruptors do the exact same thing: draw users and serve advertisers. It has been a great 20 years for U.S.

Media 13

Media Advertising Balance Sheet Cash Flow 13

Harvard Business Review

OCTOBER 31, 2014

billion in cash and short-term investments — and my sense from looking at the numbers for the past couple of quarters is that it could probably be making some money, too (that is, generating positive free cash flow), if that were a priority. The company has piles of money — $3.6 And the company’s latest (Oct.

Marketing 13

Marketing Cash Flow Software Media 13

Chris LoCutro

MARCH 5, 2024

And you're looking at the p&l all the time, you're looking at cash flow all the time, you're looking at sales projections all the time, you're looking at expense reports all the time. And you're sitting there, maybe you're in an unhealthy place cashflow wise, within your business. Why do I need that? What do we need to sell?

Small Business 59

Small Business Operations Accounts Energy 59

Harvard Business Review

NOVEMBER 25, 2013

CMOs must demonstrate and track marketing’s impact by focusing on key performance indicators (KPIs) that are important for shareholder value such as strong cash flow, cost of capital, return on capital, and operating margin. As a long-term asset of significant value, the brand should be part of those calculations.

Benchmarking 9

Benchmarking Metrics Advertising ROI 9

Harvard Business Review

AUGUST 3, 2018

For example, ostensibly, Facebook’s customers are its daily users (call them “asset units” for argument’s sake). However, the real revenue-providing customers are companies that pay for advertisements (they may be called “revenue units”). For example, Twitter provides “cost per ad engagement.”

Variable Costs 8

Variable Costs Revenue Assets Cash Flow 8

Harvard Business Review

APRIL 10, 2013

Taxes on revenues (not to be confused with VAT ), taxes on assets, taxes that are paid in advance of profits or receipts, tax refunds that take months to be repaid — these are a huge burden to a rapidly scaling company in which cash flow management is a matter of survival.

Balance Sheet 10

Balance Sheet Government Scaling Cash Flow 10