Forbes Leadership

FEBRUARY 1, 2023

Here are six unique ways to reach prospects and customers with your brand narrative outside of the more obvious advertising channels.

Advertising 89

Advertising Marketing 89

Forbes Leadership

DECEMBER 28, 2022

In order to increase website traffic, increase conversions, and obtain higher quality leads, a robust paid advertising strategy is essential. Let’s take a look at insights that will lead to successful pay-per-click (PPC) campaigns in the new year.

Advertising 82

Advertising 82

Forbes Leadership

APRIL 23, 2023

A video calling out ageism in advertising features a male creative pinning clamps to his nipples and being repeatedly punched. While advertising is known for pushing employees out in their 40s, the edgy two-and-a-half-minute video demonstrates the reality of ageism across industries.

Advertising 88

Advertising Media Diversity Inclusion 88

Harvard Business Review

MAY 16, 2024

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

Advertising 142

Advertising Marketing Media 142

Forbes Leadership

MARCH 13, 2023

Two trends have emerged from big retailers’ Q4 earnings calls 1) inflation is weakening consumer demand; and 2) their advertising units are growing like crazy. This was especially true for Amazon and Walmart, who both had soft 2023 outlooks for their retail businesses.

Advertising 76

Advertising eCommerce 76

Forbes Leadership

JUNE 5, 2023

Unilever’s latest ‘Believe in Talent’ initiative aims to replicate the notable success disabled content creators have enjoyed in online spaces over recent years for the marketing and advertising industries – where disabled production talent behind the camera continues to be excluded.

Advertising 73

Advertising Marketing Diversity Inclusion 73

Harvard Business Review

JUNE 17, 2024

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.

Advertising 142

Advertising Media Operations Manager 142

Forbes Leadership

JUNE 6, 2023

According to research from Indeed’s Hiring Lab, “Salary ranges advertised on job postings are widening in tech hubs and areas with pay transparency requirements.” Companies are gaming pay transparency laws intended to bolster pay equity in the workplace.

Advertising 82

Advertising 82

Kellogg Insight

APRIL 16, 2024

Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.

Advertising 109

Advertising 109

Harvard Business Review

MAY 23, 2024

Enabled by internet tools, global advertising, and affordable tech, mighty-middle businesses often bootstrap, use contractors, and require entrepreneurs to acquire diverse skills. These startups aim for valuations in the high single-digit to high tens of millions within 5-10 years, targeting midsize niches with significant growth potential.

Scaling 145

Scaling Advertising Small Business Diversity 145

Alison Green

OCTOBER 12, 2022

This post, my company advertises every job all the time to make sure we know we can be replaced , was originally published by Alison Green on Ask a Manager.

Advertising 91

Advertising Sales Sales Banking 91

Kellogg Insight

AUGUST 1, 2023

Lauded as a win for consumers, new protections could have unintended consequences. There’s no privacy ‘free lunch’ here.”

Advertising 96

Advertising 96

Harvard Business Review

AUGUST 31, 2023

Today’s workers feel numbed by a fragmented, unpredictable, and overwhelming collection of collaboration tools — the very things advertised to boost their productivity. They know they’re overloaded and feel exhausted but believe there is little or nothing they can do to slow the onslaught of communication.

Advertising 145

Advertising 145

Harvard Business Review

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 145

Marketing B2C B2B Advertising 145

Forbes Leadership

JUNE 2, 2023

To be successful, your company must stand out among the throng of online competition and be viewed as the plumbing authority in your local market.

Advertising 85

Advertising Marketing 85

Forbes Leadership

JANUARY 1, 2023

An informal survey of CEOs, advertising, and other executives and experts yielded what they thought are the most significant dangers businesses will face this year. Risks and threats can be forerunners to crisis situations for companies and organizations.

Advertising 124

Advertising 124

Harvard Business Review

NOVEMBER 21, 2023

4) Make sure it’s a gift, not advertising. In this article, the authors outline five tips to consider when choosing what to buy this holiday season: 1) Don’t assume expensive gifts are the best. 2) Individualize when possible. 3) Focus on the practical and useful. 5) Don’t “compete” around the end of the year.

Advertising 130

Advertising Manager 130

Forbes Leadership

JULY 15, 2022

The metaverse is being hailed as the next big technological revolution, with countless brands exploring the incredible potential to engage with existing and new customers in immersive virtual worlds.

Advertising 93

Advertising 93

Forbes Leadership

OCTOBER 24, 2022

The job description is an antiquated document that needs to be updated. There is virtually nothing about the financial situation of the company, your future boss or information that a job hunter would like to know before investing their time and energy.

Advertising 94

Advertising Energy 94

Forbes Leadership

JANUARY 26, 2023

Now that businesses and consumers are emerging from years of social distancing and lockdowns, spending on ads meant to be seen outdoors and in other places outside the home is expected to increase.

Advertising 83

Advertising 83

Chief Outsiders

JUNE 13, 2023

By: Paul Sparrow and Philippe Harousseau It was a watershed moment for consumer advertising, with shock waves that are still being felt today – the 2004 launch of the Dove Campaign for Real Beauty.

Marketing 105

Marketing Advertising 105

UVA Darden

FEBRUARY 2, 2023

Now, as many popular streaming services have subscription plans with different levels of advertising or no ads at all, advertisers run the risk of paying for a spot that will never reach a large chunk of their intended audience. Netflix, for example, launched tiered subscription services in November, allowing users to pay $6.99

Media 98

Media Advertising Revenue Digital Transformation 98

Forbes Leadership

JANUARY 4, 2023

You must be aware of misleading job advertisements, overpromises and questionable tactics used by companies to entice applicants to join their firm. Interviewing is not easy. You must remain vigilant as the hiring process is not always honest and transparent.

Advertising 115

Advertising 115

Thought Leaders LLC

AUGUST 12, 2024

Marketers used to try to reach consumers at home watching TV or reading newspapers and magazines, but now advertisers reach consumers in real time, trying to catch their attention at every turn. Today, we’re bombarded with marketing messages from every side – the New York Times estimates over 5,000 messages every day.

Advertising 113

Advertising Marketing Media Sales 113

Thought Leaders LLC

NOVEMBER 7, 2022

Today’s post is by Robin Landa, author of Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. It provides a handle on what people desire or need—even before people know they want it or need it. CLICK HERE to get your copy). Strategic creativity is a secret superpower.

Advertising 117

Advertising 117

Forbes Leadership

OCTOBER 12, 2022

With shoppers accustomed to digital touch points integrated into their holiday shopping experiences, marketers need an effective omnichannel strategy to capture their share of the holiday market this year.

Advertising 84

Advertising Marketing 84

Forbes Leadership

JULY 20, 2022

In the last 18 months, the shelf life of advertising executives started expiring at an alarming rate: More than 40 major agencies – creative, media or digital – have replaced their top dogs.

Advertising 105

Advertising Media 105

Ascend

JANUARY 11, 2024

Most business and marketing leaders know they need to include digital marketing as part of their business growth plans: things like blogging, email marketing, social media, paid advertising, and website development. However, gaps in the strategy can cause a disjointed approach that detracts from the potential return on investment.

Marketing 98

Marketing Advertising Media 98

Forbes Leadership

SEPTEMBER 6, 2022

Armed with smartphones and armies of faithful fans, these 50 social media sensations are building fortunes by redefining the rules of entertainment, advertising, and stardom.

Advertising 98

Advertising Media 98

Chief Executive

APRIL 18, 2023

Think about this as you decide where you’d like to advertise a product or service. If you want to advertise on podcast platforms, consider creating ads that deliver short, insightful facts that peak a listener’s curiosity, which will make them more curious about your brand. Get educational. Sponsor new sounds.

Advertising 98

Advertising Diversity Inclusion Marketing 98

Forbes Leadership

NOVEMBER 29, 2022

After firing most of Twitter’s employees, Elon Musk has turned on key advertisers, inciting a potential war with Apple and its CEO, Tim Cook.

Advertising 95

Advertising 95

Forbes Leadership

SEPTEMBER 11, 2022

It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think.

B2C 98

B2C B2B Advertising Media 98

Forbes Leadership

MAY 13, 2023

Linda Yaccarino, NBCUniversal's advertising chief, will be the new CEO of Twitter. Despite many examples of women, like Yaccarino, getting promoted to the helm of struggling companies, recent research suggests men are just as likely to get these roles.

Advertising 94

Advertising 94

Forbes Leadership

MAY 25, 2022

Forbes 30 Under 30 Asia honorees in the Media, Marketing & Advertising category are entertaining and educating audiences. They're also bringing awareness to marginalized issues through their independent platforms.

Media 92

Media Marketing Advertising Education 92

Kotter Inc.

FEBRUARY 26, 2024

Advertisement - HR leaders have a crucial role to play in achieving that third element: a workforce with change skills and capability. Historically, “soft” skills, such as adaptability, were seen as “nice to haves”; today, they are foundational and a key differentiator that will allow organizations to better respond to disruption.

Advertising 128

Advertising Recruitment Culture Change Onboarding 128

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

Advertising 66

Advertising Media Operations 66

Forbes Leadership

JANUARY 10, 2023

Brands advertising during the Super Bowl in 2023 face challenges to maximizing the ROI of what is likely to be the largest ad spend in any brand’s yearly budget.

ROI 90

ROI Advertising 90