Forbes Leadership

JULY 29, 2022

A forthcoming article in the Journal of International Business Studies focuses on the relationship between advertising in a country and the happiness of people in that country. The author discusses the study's findings in the context of historical discussion of advertising's role in society.

Advertising 98

Advertising 98

Forbes Leadership

DECEMBER 21, 2022

Advertisers are trying to anticipate the impact of rising interest rates, inflation, and a potential uptick in unemployment. Headlines about ad spending are consistent: while the sector is forecasted to grow, the growth is likely to slow to pre-pandemic levels.

Advertising 73

Advertising 73

Forbes Leadership

NOVEMBER 8, 2022

Giants shrank and expanded at frightening speed in the blood sport known as digital advertising, right before our eyes in the first days of November. And adding that to the results from earnings season makes one wonder, What is happening at Twitter, Meta, Alphabet, Snap, Amazon and Apple?

Advertising 70

Advertising 70

Forbes Leadership

APRIL 23, 2023

A video calling out ageism in advertising features a male creative pinning clamps to his nipples and being repeatedly punched. While advertising is known for pushing employees out in their 40s, the edgy two-and-a-half-minute video demonstrates the reality of ageism across industries.

Advertising 88

Advertising Media Diversity Inclusion 88

Forbes Leadership

NOVEMBER 29, 2022

Katherine McKee, CEO of Morphology Consulting, a digital commerce consultancy, shares her top advertising strategies for the future.

Advertising 79

Advertising 79

Forbes Leadership

JUNE 5, 2023

Unilever’s latest ‘Believe in Talent’ initiative aims to replicate the notable success disabled content creators have enjoyed in online spaces over recent years for the marketing and advertising industries – where disabled production talent behind the camera continues to be excluded.

Advertising 73

Advertising Marketing Diversity Inclusion 73

Forbes Leadership

NOVEMBER 9, 2022

The death of the cookie opens the door for new, more innovative forms of advertising that respect user privacy while also offering engaging and relevant content.

Advertising 68

Advertising 68

Forbes Leadership

JULY 15, 2022

But what about increasing DEI in marketing and advertising? Most business leaders understand the well-documented benefits that having a diverse workforce can deliver for their company’s culture and bottom line.

Advertising 81

Advertising Diversity Inclusion Marketing 81

Forbes Leadership

MARCH 13, 2023

Two trends have emerged from big retailers’ Q4 earnings calls 1) inflation is weakening consumer demand; and 2) their advertising units are growing like crazy. This was especially true for Amazon and Walmart, who both had soft 2023 outlooks for their retail businesses.

Advertising 76

Advertising eCommerce 76

Forbes Leadership

JULY 5, 2022

Consumers are signaling that prioritizing ethical advertising is now in the best interest of brands.

Advertising 87

Advertising Implementation 87

Forbes Leadership

OCTOBER 19, 2022

But Uber’s advertising initiative will reward Uber’s shareholders at the expense of consumers, who are being taken for a ride. Uber Journey Ads is a perfectly logical initiative for a company under increasing pressure to produce attractive investor returns.

Advertising 71

Advertising 71

Rhythm Systems Growth

AUGUST 29, 2023

Marketing and advertising agencies operate in a dynamic and competitive landscape, where creativity and innovation are essential for success. Fortunately, the Rhythm System has emerged as THE system to help marketing and advertising agencies navigate these hurdles and achieve sustainable growth.

Advertising 52

Advertising Scaling Marketing Operations 52

Forbes Leadership

JUNE 6, 2023

According to research from Indeed’s Hiring Lab, “Salary ranges advertised on job postings are widening in tech hubs and areas with pay transparency requirements.” Companies are gaming pay transparency laws intended to bolster pay equity in the workplace.

Advertising 82

Advertising 82

Forbes Leadership

DECEMBER 23, 2022

Having a plan in place will increase the chances of success and give advertisers a barometer to measure that success.

Advertising 68

Advertising 68

Forbes Leadership

OCTOBER 31, 2022

Apple, Amazon, and Meta led a barrage of Big Tech Earnings where this quarter, the stark contrast between Apple and Meta provide a powerful indicator of how Advertising, Privacy, and User Experience are separating Apple's strength from Meta's woes.

User Experience 68

User Experience Advertising Media 68

Forbes Leadership

SEPTEMBER 21, 2022

There are some major post-pandemic changes that have stuck around and have even become the “new standard” for advertising.

Advertising 66

Advertising 66

Forbes Leadership

DECEMBER 8, 2022

With fears of a recession, ongoing inflation, and in some cases still recovering from supply chain PTSD, advertisers aren’t so sure they’re going to get a very merry Christmas.

Advertising 52

Advertising 52

Forbes Leadership

JANUARY 12, 2023

Here are six ways leading brands can stay relevant and drive revenue forward in the ever-changing landscape of audio advertising.

Advertising 69

Advertising Revenue 69

Forbes Leadership

JUNE 8, 2022

Here are three ways you need to align your SEO with your advertising to remain competitive.

Advertising 82

Advertising 82

Forbes Leadership

JUNE 17, 2022

A future AVOD-supported streaming landscape could signal five tactical shifts important to recognize for the future of advertising.

Advertising 77

Advertising 77

Sweet Process

MAY 31, 2020

Introduction Taking a new position at Mudd Advertising six years ago, Senior Advisor of Digital Technology and Performance Dave Meindl did not have any system on the ground to work with—not even paperwork documentation. The post How Mudd Advertising Fine-Tuned and Streamlined Its Operations appeared first on SweetProcess.

Advertising 59

Advertising Operations 59

Harvard Business Review

JUNE 17, 2024

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%.

Advertising 134

Advertising Media Operations Manager 134

Harvard Business Review

MAY 16, 2024

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

Advertising 131

Advertising Marketing Media 131

Kellogg Insight

APRIL 16, 2024

Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.

Advertising 102

Advertising 102

Peter Winick

SEPTEMBER 15, 2022

How brands can shift advertising to meet new needs of customers. This realignment of values has impacted advertising, and to be successful, brands today need to more to deliver appreciable, meaningful value. So, I would imagine that the advertising world doesn’t necessarily benefit from that.

Advertising 227

Advertising Marketing Media Sales 227

Forbes Leadership

JUNE 2, 2023

To be successful, your company must stand out among the throng of online competition and be viewed as the plumbing authority in your local market.

Advertising 85

Advertising Marketing 85

Alison Green

OCTOBER 12, 2022

This post, my company advertises every job all the time to make sure we know we can be replaced , was originally published by Alison Green on Ask a Manager.

Advertising 89

Advertising Sales Sales Banking 89

Kellogg Insight

AUGUST 1, 2023

Lauded as a win for consumers, new protections could have unintended consequences. There’s no privacy ‘free lunch’ here.”

Advertising 93

Advertising 93

Forbes Leadership

DECEMBER 5, 2022

As we experience economic headwinds, future-forward companies need to engage different thinkers to unlock business value in new ways.

Advertising 82

Advertising Diversity Inclusion 82

Forbes Leadership

JANUARY 26, 2023

Now that businesses and consumers are emerging from years of social distancing and lockdowns, spending on ads meant to be seen outdoors and in other places outside the home is expected to increase.

Advertising 83

Advertising 83

Forbes Leadership

MAY 22, 2023

Mastering three straightforward formulas can help streamline your approach, save money and give you a competitive edge on Meta's platform.

Advertising 66

Advertising 66

Forbes Leadership

JUNE 17, 2022

Today, this modern marketing strategy is a true blue ocean market, and businesses are beginning to discover its power.

Advertising 77

Advertising Marketing 77

Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Marketing 40

Harvard Business Review

MAY 23, 2024

Enabled by internet tools, global advertising, and affordable tech, mighty-middle businesses often bootstrap, use contractors, and require entrepreneurs to acquire diverse skills. These startups aim for valuations in the high single-digit to high tens of millions within 5-10 years, targeting midsize niches with significant growth potential.

Scaling 139

Scaling Advertising Small Business Diversity 139

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

Advertising 75

Advertising Media Operations 75

Thought Leaders LLC

AUGUST 12, 2024

Marketers used to try to reach consumers at home watching TV or reading newspapers and magazines, but now advertisers reach consumers in real time, trying to catch their attention at every turn. Today, we’re bombarded with marketing messages from every side – the New York Times estimates over 5,000 messages every day.

Advertising 112

Advertising Marketing Media Sales 112

Forbes Leadership

DECEMBER 23, 2022

Despite the “TikTokification” of Instagram, key differences between the platforms remain.

Advertising 78

Advertising Media 78