Peter Winick

AUGUST 28, 2023

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike! Contact us for more information.

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

SEPTEMBER 26, 2022

Sales data and leads aren’t as tangible in the non-profit sector. In addition, we can help you implement marketing, research, and sales. So, the taking, the more technical work that would be appropriate for just as a kind of a white paper that may go to a certain technical audience. Contact us for more information.

Media 130

Media Nonprofit Sales Sales 130

Peter Winick

OCTOBER 24, 2022

Sales has seen huge changes in the last 20 years. In addition, we can help you implement marketing, research, and sales. Michelle spent a career in B2B sales, and now she’s the founder and B2B LinkedIn strategist at the Good Trading Company. At any given time 95% of customers are not in a buying cycle. Michelle J.

B2B 145

B2B Sales Sales Marketing 145

Alison Green

MARCH 4, 2024

by 14), and her sales staff all had to take notes on white paper at letter size (8.5 So it was a huge financial liability for the company and a headache for the accounting team. No one liked it – not employees, not managers, not accounting.

Banking 84

Banking Sales Sales Hospitality 84

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.

Retention 98

Retention Travel Digital Transformation Software 98

Liquid Planner Productivity

JANUARY 20, 2022

One such job is culling cattle from the herd for treatment, branding or sale. It represents a powerful way to improve your productivity over the traditional approach where everything funnels through the project managers desk and email account. The show often depicts the real work performed by these cowboys.

Project Management 75

Project Management Software Energy Workflows 75

Peter Winick

MARCH 6, 2023

Spencer explains why these aspects are the foundation of good thought leadership and how you risk your reputation when your thought leadership leans into the realms of product marketing or sales enablement. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Media 130

Media Marketing Sales Sales 130

Harvard Business Review

JANUARY 6, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands (if not millions) of results, including online articles, videos, white papers, blogs, and social media posts. big data) give sellers knowledge about buyers and enable sales force members to make smarter decisions.

B2B 12

B2B Sales Sales Media 12

Harvard Business Review

APRIL 5, 2013

I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. Enthusiasts have fully developed LinkedIn accounts and use LinkedIn continuously during the day. Enthusiasts were more likely to be outside salespeople responsible for acquiring new accounts.

Sales 14

Sales Sales Accounts Revenue 14

Harvard Business Review

AUGUST 5, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

B2B 15

B2B Sales Sales Sales Funnel 15

Harvard Business Review

MAY 8, 2012

Accountability throughout the organization. Sales/Becoming the Vendor of Choice. The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). And this charge will, in theory, move managers to make greener choices. Each division is going to own this issue.

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

JULY 30, 2013

Before this occurs, the sales process is a craft or an art, custom-made by the founder or evangelist sales VP. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 1) Enterprise Sales.

Marketing 8

Marketing Sales Sales SaaS 8

Harvard Business Review

MAY 22, 2013

This may seem like a silly question, the answer being of course, the sales & marketing team. You can''t create or enlist a customer advocate or build a customer-based sales force without the solid foundation of an ongoing, responsive delivery and service relationship. Customers Marketing Sales' Know your customers'' problems.

Sales 8

Sales Sales Marketing Media 8

Harvard Business Review

MAY 22, 2018

While hardware currently accounts for 90% of the perceived value of a car, Morgan Stanley predicts that percentage will eventually drop to just 40%, with the remaining 60% being dominated by the car’s software and content. Marketing and sales: offline vs. online. Marketing and sales: emotional vs. experiential.

Sales 8

Sales Sales Software Marketing 8

Harvard Business Review

JULY 19, 2017

In many functional areas, such as plant maintenance, purchasing, sales calls, or accounting, more traditional structures and processes likely will deliver lower cost, more repeatable outcomes and more scalable organizations. At Bain & Company, we do not believe that companies should try to use agile methods everywhere.

Metrics 8

Metrics Software Energy Operations 8

Harvard Business Review

JUNE 19, 2015

“You can’t expect to write a white paper and slap it on people’s desks.” Adapt your sales pitch to the audience. After all, “if you’re in an elevator with a decision-maker, you have only so much time to talk and you can’t very well shoot your PowerPoint slides up on the walls.”

Implementation 15

Implementation Sales Sales Manager 15

Get Lighthouse

JANUARY 28, 2025

One that stood out was that in their Monday all-hands meeting, the CEO would show the entire company their bank account balance. Its not youre sloppy with your editing, its this recent white paper you wrote had a lot of typos, grammar issues, and formatting problems. Give them a lofty reputation to live up to.

Scaling 52

Scaling Manager Banking Engineering 52