Remove Accounts Remove Sales Remove White Paper
article thumbnail

Best of Organizational Thought Leadership 2022 | Kelly Wright, Kimberly Ellison-Taylor, Mark Smith, and Adam Zuckerman

Peter Winick

Listen in to hear some great insights from four amazing guests: Kelly Wright is the Founder of Culture Driven Sales which helps companies create exceptional cultures. Kelly helps us connect thought leadership and sales. Kelly shares what sales can do to aid in that goal and the tools they’ll need to succeed. How they connect?

Sales 130
article thumbnail

Winning Teams Know to Trust Their Team Members

Michael McKinney

Collaborating with other business functions is often an adjustment for sales and marketing leaders. Sales and marketing leaders become more mature in their thinking about the demand plan. Sales and marketing leaders become more mature in their thinking about the demand plan.

Sales 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating a Thought Leadership Engine | Will Milano

Peter Winick

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Early in the sales cycle customers care far more about what you have to say than what you have to sell. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

article thumbnail

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. Bill Sherman We need to set up our recruiting function or accounts payable. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. Transcript.

Marketing 237
article thumbnail

Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike! Contact us for more information.

article thumbnail

Redressing the Praise Deficit: Women in Leadership and Leveraging Your Best Self

UVA Darden

Women in Leadership: Read more insights in the white paper. One study found that in performance reviews, men were more likely than women to have specific efforts lauded and linked to concrete business outcomes — new customer accounts, for example, or an uptick in sales. Laura Morgan Roberts. 1 Shelley J.

Diversity 103
article thumbnail

Unlocking the ROI for Non-Fiction Authors

Peter Winick

While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. We’ll explain them more in the white paper that comes out later. This is Peter Winick. Next slide please.

ROI 32