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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. Encourage existing customers to grow their accounts.

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Customer Success Specialist Job Description: Template & Examples

Help Scout Leadership

At others, customer success specialists are accountable for managing churn and providing essential support. Generate trust and credibility at multiple levels in existing accounts after purchase and through the sales cycle. Experience managing accounts for a product that solves complex problems across many business units.

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How To (Actually) Calculate CAC

Andrew Chen

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. The first issue with the basic calculation is that it doesn’t take into account the time period between when you spend the marketing/sales money and when you actually acquire a customer.

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Taking A Lifecyle Approach To Customer Value Management

Forbes Leadership

Customer Value Management has emerged as a critical business discipline as most B2B organizations struggle to reduce margin leakage, justify SaaS and subscription services, drive Net Recurring Revenues, and expand accounts with cross sell. Learn how you can use it to unlock more expansion revenues.

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Customer Story: LanguaTalk

Help Scout Leadership

For example, we offer students help if they’re on the tutor listings page for several minutes without booking a trial, and we give tutors guidance when they create an account. Their docs are really clear, and they always get back to us at lightning speed with detailed and personalized answers (not the case with all SaaS companies).

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16 Best Employee Experience Platforms For Your Organization

Vantage Circle

It takes into account how an employee connects, engages, and communicates and how they feel about being a part of the organization. Supported Platforms: Cloud, SaaS, Web-Based. Supported Platforms: Cloud, SaaS, Web-Based. Supported Platforms: Cloud, SaaS, Web-Based. Supported Platforms: Cloud, SaaS, Web-Based.

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The Passion Economy (Guest essay by Li Jin)

Andrew Chen

Within the platform, there are deep SaaS tools that help people in the Passion Economy actually do their work — particularly key when the work is purely digital in nature, like video streaming or audio broadcasting. Factors to consider: Marketplaces vs. SaaS. There are tradeoffs between marketplaces and SaaS platforms.

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