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Bill Sherman We need to set up our recruiting function or accounts payable. And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big whitepaper, for example. Good luck, first of all, getting people to read that whitepaper. You know what that looks like?
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And you mentioned that before in terms of account based marketing and relationship sales, right? The other thing I would say is thought leadership is cost effective and produces a good ROI. Because I think if you just hand off, Hey, write me a whitepaper on X topic, put that in shut GPT.
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