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Unlocking the ROI for Non-Fiction Authors

Peter Winick

While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data.

ROI 45
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Automation Is At A Tipping Point

Chief Executive

At the same time, the automation wave is sweeping over services businesses too, ranging from restaurants to accounting firms, and is enveloping everything from frying tortilla chips to sorting out invoices to speed payments. Thus, orders for a major staple of automation, workplace robots, increased in the U.S.

Revenue 98
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Time to Check-in on Your Mid-Year Goals

Liquid Planner Productivity

Setting goals is a great idea, but having check-in points to keep yourself accountable is even better. But if you didn’t create a plan to achieve the goal, there are no tangible steps or accountability to measure progress. Maybe you had to shift priorities due to revenue needs on other objectives.

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Customer Retention: CEOs Share Strategies

Chief Executive

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. We have a ratio for what we pay to acquire customers versus net revenues after discounts; what do we get as a profit for those user bases?

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Thought Leadership and Artificial Intelligence | Spencer Ante

Peter Winick

The old media business model began to come under pressure, right, because classified ads were being disrupted by Craigslist and then Google and basically all the old like sources of revenue for traditional media began to be taken away. And you mentioned that before in terms of account based marketing and relationship sales, right?

Media 130
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Top Salespeople Use LinkedIn to Sell More

Harvard Business Review

I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. Enthusiasts have fully developed LinkedIn accounts and use LinkedIn continuously during the day. Enthusiasts were more likely to be outside salespeople responsible for acquiring new accounts.

Sales 14
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Get the Most Out of Your Board

Harvard Business Review

More than a legal requirement or simple list of fancy names adorning letterhead, a strong board of directors can be a source of great ideas, great revenue, and great leadership. Many Yahoo board members appear to use Gmail accounts — including one who publishes a Gmail address widely on the internet. Select for diversity.

Assets 13