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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 47
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How to Use ABM to Drive Revenue Growth and ROI

Chief Outsiders

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 246
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How to Use ABM to Drive Revenue Growth and ROI: Part 4

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 4 - Getting Started with ABM In part 3 of our four-part ABM blog series , we explored the technologies available to support ABM and articulated how different tech stack elements can be leveraged to support your ABM program.

ROI 246
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How to Use ABM to Drive Revenue Growth and ROI: Part 2

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 2 - Orchestration and Personalization In part 1 of our four-part ABM blog series we shared the core pillars of an ABM program, highlighted the goals and strategies you should consider, and provided guidance about selecting your target accounts and building your Ideal Customer Profile.

ROI 130
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How to Use ABM to Drive Revenue Growth and ROI: Part 3

Chief Outsiders

By: Carol Eversen and Jeff Loeb Part 3 - Technology and Reporting In part 2 of our four-part blog series we explored the core tenet of every successful ABM initiative – orchestration and personalization across sales, marketing, and customer success teams.

ROI 130
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Wanna Calculate Your Employee Engagement ROI?

15Five

That’s why we’ve created an easy to use Employee Engagement ROI Worksheet, designed to help you quantify what a fully engaged team can do for your business. CTA “ Free template download : The Employee Engagement ROI Worksheet.” In this case higher engagement increased revenue by 20%. On average, 1.2%

ROI 77
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Achieving Growth By Investing In The Revenue Team

Chief Executive

CEOs rank the acquisition of new customers as their top revenue growth priority this year, well above other strategies. A culture of customer success is also a great way to increase account retention, expansion and overall customer lifetime value. Yet, the fundamentals of growth still exist.

Revenue 97