Remove Accounts Remove Metrics Remove SaaS
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6 User Adoption Strategies for Growing SaaS Businesses

Help Scout Leadership

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. Encourage existing customers to grow their accounts.

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

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The 10 Best Employee Survey Tools for 2024

Vantage Circle

Workday Peakon Visit Website Workday Peakon is a SaaS platform that specializes in employee feedback and engagement. 15Five Visit Website This platform combines goal setting with regular check-ins, promoting accountability and fostering a sense of ownership among employees.

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LSA Global Delivers Sales Leadership Workshop For SaaS Transportation Company

LSA Global

To help ensure that their sales teams bring strategic value to their customers, this highly customized Sales Leadership Workshop For SaaS Transportation focused on teaching sales leaders how to: Motivate a Sales Team to Higher Performance Top sales leaders balance sales rep. 100% Job Relevance 100% Satisfaction 143% Knowledge Gain 97.1%

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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. Be skeptical of internal results, but more importantly, external case studies too. the forgot password flow, etc.

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Value-first new user onboarding and how to stop losing new users you don’t even know you’re losing

Growth Hacker

What’s the most important metric when it comes to converting sales through your SaaS product? It’s activated accounts, the number of new users that received value from your product during their onboarding. Value-first onboarding and how to stop losing new users you don’t even know you’re losing Quick question. It’s not PQLs.

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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings. Some products should be analyzed in a 7 day timeframe – like SaaS/productivity – and others on 30 days.

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