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Here’s the gist of Charan’s recommendations: • Remember that cash is king. Manage your business “on the basis of cash, not on the basis of accounting,” Charan said, reminding his audience that Jeff Bezos built Amazon into a multi-billion-dollar company partly by putting cash on the throne of his operating philosophy.
But creating a profit and loss statement is a challenge — especially if you’re running a small team without a full-time accountant. If you’re wearing a dozen different hats for your small business or don’t have a full-time accountant to devote to this task, it can be tricky getting started — and time-consuming once you get going.
That gave it a steadier cashflow to cover the costs of its large fixedcost investments, but did not eliminate the unused capacity of plants dedicated to one kind of product. Headquarters provides accountability and perhaps better metrics than the divisional managers might otherwise have.
FCLT and McKinsey rely on readily available and machine-readable accounting data to measure myopia. Similarly, considering greater accruals (which represent the difference between reported income and operating cashflows) to measure short-term orientation has its difficulties. Creative accounting measures.
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