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Unlocking the ROI for Non-Fiction Authors

Peter Winick

While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data.

ROI 45
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The Problem with the Profit Motive in Finance

Harvard Business Review

has a new "white paper" out with the rah rah title, " Financial Services: Safer & Stronger in 2012." A few of the bullet points: • Banks insured by the Federal Deposit Insurance Corporation have $1.5 trillion in capital — the highest capital levels in the history of American banking. • The largest U.S.

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Microsoft Taxes Itself

Harvard Business Review

Accountability throughout the organization. The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). Over time, by my calculations, given the growth in cloud services the company is banking on, these carbon fees could rise to a more noticeable $50 million by 2020.

Energy 16
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How More Accessible Information Is Forcing B2B Sales to Adapt

Harvard Business Review

When a buyer wants to learn about virtually any product or service, an internet search yields thousands (if not millions) of results, including online articles, videos, white papers, blogs, and social media posts. Consider the impact of information technology and digital channels from the seller’s perspective.

B2B 12
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How to Make Agile Work for the C-Suite

Harvard Business Review

Companies like ANZ, the Australian-based banking giant, have made explicit commitments to adopt agile principles , while others like Zappos, are on the bleeding edge of organizational transformation. Amazon makes extensive use of well-researched white papers to help focus the management team on critical decisions.

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8 Ways Governments Can Improve Their Cybersecurity

Harvard Business Review

Phishing was behind the DNC hack , as well as a breach of government email accounts in Norway , and was the method that state-sponsored hackers recently used in an attempt to steal the passwords of prominent U.S. journalists.

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the special notepads, the staggered departures, and other stories of ridiculous policies at work

Alison Green

by 14), and her sales staff all had to take notes on white paper at letter size (8.5 So it was a huge financial liability for the company and a headache for the accounting team. No one liked it – not employees, not managers, not accounting. The banked leave I once worked at an office where you accrued leave in dollars.

Banking 84