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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. Because when they’re on B2B. But why not? It’s interesting to me.

Marketing 246
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How To Develop a Generative AI (ChatGPT) Policy + Free Template

AIHR

While OpenAI’s ChatGPT and similar large language models are quickly finding their way into enterprise workflows, organizations have concerns about generative AI presenting incorrect conclusions, as well as data privacy and security. Employees are increasingly integrating ChatGPT and other generative AI tools into their daily workflows.

Travel 105
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The Adjacent User Theory

Andrew Chen

Seeing how your adjacent user uses a product in their environment expands your understanding of their workflow, constraints, and needs. Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? One account was public-facing, and one was more private for friends.

Retention 145
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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

B2B SaaS products will often find it useful to show this version, as they want to drive usage during the work week. Another plug for her Twitter account here. -A]. Note that using DAU/MAU wouldn’t be the appropriate metric for this product as it’s not designed to be a daily use product.

SaaS 111
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The Biggest Benefits of an HCM Adoption Platform

Walk Me

Although there is no agreed-upon definition of which tool is the best to use for HCM adoption, digital adoption platforms (DAPs) are generally the best platforms to use when adopting any B2B SaaS application, including HCM platforms. DAPs, incidentally, are not limited to the adoption of HCM tools.

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HCM Software Implementation: Best Practices and Principles

Walk Me

Failure to account for these factors can turn into obstacles that get in the way of productivity and the successful adoption of an HCM program. Large scale B2B software implementations can be accelerated with the right training technology, such as digital adoption platforms, mentioned above. Leverage the right adoption technology.

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Customizable client intake form template

Monday Task Management

Business services intake forms are useful for the execution of B2B projects. When you automate repetitive parts of your workflow, you free up your time to complete more valuable tasks and maximize your revenue. That’s why you should automate your intake workflow by adding automations when someone completes an intake form.