Chief Outsiders

FEBRUARY 7, 2023

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 246

ROI Revenue B2B Implementation 246

Peter Winick

AUGUST 4, 2022

Nobody approaches accounting as a part-time hobby, and thought leadership is no different. So I think like in anything that you’re doing, whether you’re especially in B2B software, right? Because when they’re on B2B. Where’s the ROI and why do we why do we continue to spend and spend more?

Marketing 246

Marketing Software B2B Workflows 246

Walk Me

OCTOBER 4, 2021

Although there is no agreed-upon definition of which tool is the best to use for HCM adoption, digital adoption platforms (DAPs) are generally the best platforms to use when adopting any B2B SaaS application, including HCM platforms. In short, DAPs help to maximize the ROI of your software investment.

Benefits 52

Benefits ROI Software B2B 52

Andrew Chen

JULY 20, 2020

Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? At first, we didn’t know why, but we eventually discovered people had 2nd and 3rd accounts that they were logging back into. One account was public-facing, and one was more private for friends.

Retention 145

Retention Accounts Marketing Metrics 145

Walk Me

NOVEMBER 11, 2021

Employees, after all, are the drivers of change, which means, among other things, that employee productivity , software utilization, and software ROI depend on factors such as: Employee engagement The digital employee experience Digital skills. Leverage the right adoption technology. Also, be sure to choose your adoption platform wisely.

Software 52

Software Implementation ROI Onboarding 52

Andrew Chen

AUGUST 8, 2022

Perhaps you do an analysis and figure out certain leading characteristics of high-value users as their account balance, or the types of other apps they use, or otherwise — once you think of this as personalizing an ephemeral offer to users, then you can run whatever promotions you want. But why stop at cities? The Payback.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

Liquid Planner Collaboration

MAY 22, 2023

The ability to make more informed decisions and maximize your return on investment (ROI) — every entrepreneur’s dream, right? Look at each project’s potential ROI and balance it against the associated risks. Integrations with other software you use, like your CRM or accounting software. The result?

Project Management 58

Project Management Manager ROI Software 58