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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

Bill Sherman We need to set up our recruiting function or accounts payable. You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. So if your idea is one convened in one big white paper, for example.

Marketing 237
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Redressing the Praise Deficit: Women in Leadership and Leveraging Your Best Self

UVA Darden

Women in Leadership: Read more insights in the white paper. One study found that in performance reviews, men were more likely than women to have specific efforts lauded and linked to concrete business outcomes — new customer accounts, for example, or an uptick in sales. Laura Morgan Roberts. 1 Shelley J. Correll, Katherine R.

Diversity 103
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data.

ROI 32
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Creating a Thought Leadership Engine | Will Milano

Peter Winick

And if you’re driving thought leadership strategy, it’s something that you absolutely have to take into account and validate, but also let people know that, look what we are selling, whatever it might be, especially on the professional services slash consulting side of the world or in the corporate training space that I’m in now.

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Customer Retention: CEOs Share Strategies

Chief Executive

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.

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Future-Proof Your Strategy: Capabilities Analysis

UVA Darden

Your capabilities as a business organization are the tangible and intangible assets or resources that you tap to create value. Similarly, the tool can help you determine certain assets or resources that are not so core to your strategy, which could therefore be outsourced to an external partner. . Read more insights in the white paper.