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Bill Sherman We need to set up our recruiting function or accounts payable. You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. So if your idea is one convened in one big whitepaper, for example.
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Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a whitepaper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.
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Your capabilities as a business organization are the tangible and intangible assets or resources that you tap to create value. Similarly, the tool can help you determine certain assets or resources that are not so core to your strategy, which could therefore be outsourced to an external partner. . Read more insights in the whitepaper.
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