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Customer Success vs. Account Management: Why Both Matter

Help Scout Leadership

When considering customer success and account management, it’s valuable to consider them as complementary teams rather than interchangeable groups or, worse, competitors. There are a few things that differentiate customer success from account management. What is account management? What is customer success?

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Guiding clients to email support instead of their account managers

Help Scout Leadership

Get answers to your most challenging career or leadership questions in Help Scout's customer service advice column by Mat Patterson. Read the full article

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How Organizations Can Best Prepare For Digital Key Account Management

Forbes Leadership

The time to modernize account management is now.

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Tap Into Revenue in the Queue With Light Users

Help Scout Leadership

Add sales, marketing, and account management into Help Scout as light users and tap into new revenue potential. Don’t miss out on revenue opportunities hiding in your support queue. Read the full article

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How Support Teams Can Improve Customer Retention

Help Scout Leadership

To discover why customers are leaving, start by talking to the following folks: Your customer success team or account managers, if you have them. Your finance team, who may be involved with larger account billing. Your sales team. Your existing support team. The customer feedback and reviews mentioned in the previous sections.

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7 Ways Leaders Can Leverage AI In Digital Key Account Management

Forbes Leadership

In this article, I will outline some ways in which I believe artificial intelligence (AI) could have a huge impact on account planning.

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LSA Global Delivers Strategic Account Management Training for Software & Hardware Sales Team

LSA Global

The Strategic Account Management Training results were: 92.8% The Strategic Account Management Training results were: 92.8% Sales managers and their teams learned how to truly understand, navigate, manage, and grow buyers and influencers at their top client accounts. Learn more about getting aligned.