Harvard Business Review

AUGUST 12, 2015

It’s another to create a great experience that continues to improve, delight, and expand in scope over time. The first is user experience. The second is customer experience. The two are often used interchangeably. spread out over time.

User Experience 14

User Experience A/B Testing Scaling Sales 14

Harvard Business Review

FEBRUARY 19, 2016

These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. The Growth Manager must master statistical reasoning, understand how to design effective experiments, and develop a quantitative intuition for interpreting user experience data.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Who to hire. So which kind of data scientist should you be recruiting?

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

MAY 19, 2014

Ease of testing. decreases exponentially, companies are able to launch solutions and conduct testing (A/B testing, cohort analysis, funnel analysis, etc.) A/B testing, and its counterparts, are fine for tweaks, especially when informed by good design sense. As the cost of operating online (i.e.,

A/B Testing 8

A/B Testing User Experience Marketing Revenue 8

Harvard Business Review

SEPTEMBER 17, 2014

For example, IT decisions that affect marketing may be made without a thoughtful analysis about the resulting user experience beyond page load speed and server uptime. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

FEBRUARY 9, 2017

Spotify has an experiment-friendly culture with an emphasis on test-and-learn approaches and contained experiments. If people don’t know the best way to do something, they are likely to try alternative approaches and run several A/B tests to determine which is preferable.

Accounts 15

Accounts A/B Testing Operations Digital Transformation 15

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110