Andrew Chen

OCTOBER 17, 2017

Then people asked if I could pass on a post about a job or something for sale. This grows the TAM in two ways: 1) First, directly growing the market because lower friction transactions mean more sales. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out.

Workflows 0

Workflows Marketing Retention A/B Testing 0

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Once you reach scale, fraud becomes a real issue. Final thoughts.

Retention 111

Retention User Experience Travel Marketing 111

Walk Me

AUGUST 24, 2022

The changes asked of team members can be small, such as moving to new workflow software or keeping digital records of their project progress. Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs. But what about more significant, company-wide changes? Profit Management.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Harvard Business Review

AUGUST 21, 2012

We estimate that "interaction workers," (managers, professionals, sales people, and others whose work requires frequent interpersonal interactions, independent judgment, and access to knowledge) spend 28% of their workdays answering, writing, or responding to email. The total potential value at stake in these sectors is $900 billion to $1.3

Media 18

Media Workflows A/B Testing B2B 18

Harvard Business Review

NOVEMBER 6, 2018

Decision scientist: Which content to license, which sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead to more engagement or more purchases, which marketing email will yield higher revenue, which specific part of a product user experience is suboptimal and needs attention.

Engineering 15

Engineering Workflows User Experience Software 15

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Once you reach scale, fraud becomes a real issue. Final thoughts.

Retention 48

Retention User Experience Travel Marketing 48

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. There are 200 Engineers(DevOps/OPS/QA/Developers/…), the rest are sales, marketing, support, product management, HR, etc.

Scaling 21

Scaling Engineering A/B Testing Manager 21