A/B Testing Sales Workflows 
Andrew Chen
OCTOBER 17, 2017
Then people asked if I could pass on a post about a job or something for sale. This grows the TAM in two ways: 1) First, directly growing the market because lower friction transactions mean more sales. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out.
Walk Me
AUGUST 24, 2022
The changes asked of team members can be small, such as moving to new workflow software or keeping digital records of their project progress. Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs. But what about more significant, company-wide changes? Profit Management.
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Andrew Chen
JUNE 25, 2019
Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Once you reach scale, fraud becomes a real issue. Final thoughts.
Andrew Chen
JUNE 25, 2019
Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Once you reach scale, fraud becomes a real issue. Final thoughts.
Andrew Chen
NOVEMBER 13, 2018
There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!
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