Harvard Business Review

AUGUST 21, 2012

Social technologies — the software and services that make it possible to show off your vacation pictures to all your Facebook friends and follow your favorite team tweet by tweet — are not just giant time sinks that keep your employees from getting their work done. How's this for counter-intuitive? trillion annually.

Media 18

Media Workflows A/B Testing B2B 18

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. With Unbounce you can create and A/B test landing pages.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

AUGUST 5, 2014

The rise of powerful and easy-to-use software (e.g., software as a service) and analytic programming languages (e.g., The key element is that most of us want to know the answer to some question like “are sales up month on month?” Answering these questions often involves a simple statistical test called a “ z-test.”

A/B Testing 14

A/B Testing Software Scaling Sales 14

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. The initial benefit to restaurant customers was the software.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 6, 2018

Depending on the engineering background of these data scientists, these work products are either deployed directly to the production system, or if they are prototypes they are handed off to software engineers to help implement, optimize and scale them. The elusive full stack data scientists do exist, though they are hard to find.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

JUNE 28, 2016

Given their capabilities, these entrepreneurs take a “do-it-yourself” approach and develop software to support organizational needs. Provides a low-cost, real-time network to test ideas. A/B testing allows for rapid comparison of alternative features and functions.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. With Unbounce you can create and A/B test landing pages.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

JULY 25, 2017

It’s about “delivering customers and sales.” To do this, you need to establish your sales baseline. What would our sales and profits have been if we didn’t spend on this marketing program? But even that can be complex, she says: “Last year’s sales line had a bunch of marketing behind it.

ROI 8

ROI Marketing Cash Flow Sales 8

Andrew Chen

DECEMBER 26, 2018

The essay talks through why this has been so hard in the past, the benefits of having software intermediate the interactions, and the various ways that supply can get unlocked using technology platforms as the foundation. Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

DECEMBER 26, 2018

The essay talks through why this has been so hard in the past, the benefits of having software intermediate the interactions, and the various ways that supply can get unlocked using technology platforms as the foundation. Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

I think we’re now gonna move to a thing where all of these different kind of software experiences all are incredibly sharable. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Are they checking the houses that are going on sale in their neighborhood? Another smile, essentially.

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

MARCH 2, 2016

They can be software running software. For example, last century’s retailers mailed out catalogues and then used sales feedback to adjust the offerings for the next quarter. A digital company will A/B test its web page, display ad, or online catalogue in real time.

Assets 8

Assets Balance Sheet Operations A/B Testing 8

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. There are 200 Engineers(DevOps/OPS/QA/Developers/…), the rest are sales, marketing, support, product management, HR, etc.

Scaling 21

Scaling Engineering A/B Testing Manager 21