Andrew Chen

OCTOBER 17, 2017

In both the eBay and Uber examples, we see that you can start with a niche – whether that’s a geography or product line – and then quickly scale into a huge network of buyers and sellers. create a marketing strategy to scale the client base and increase visibility. Starting small, and what to do next.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

NOVEMBER 1, 2021

Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects. When a company like Dropbox, Slack, or Uber hit scale, it might seem like network effects kick in, and the next phase is easy.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. 100+ hours of interviewing and prep.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 10, 2018

The future of work (Bottoms up SaaS, full-stack autonomy, etc). It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. But let’s first cover many of the new platforms that have hit major scale.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

The future of work (Bottoms up SaaS, full-stack autonomy, etc). It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. But let’s first cover many of the new platforms that have hit major scale.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. . And then there’s this dynamics on how does it scale over time, CAC tends to go up, LTV tends to go down. ” “How is it gonna scale?”

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

AUGUST 10, 2023

But unfortunately, new customer growth channels tend to be fairly linear — most marketing channels don’t scale up as the user base scales up, and even the channels that do, like viral marketing, eventually saturate and slow down. An enterprise SaaS product would have its own set of metrics.

Retention 80

Retention Metrics Marketing Scaling 80