Andrew Chen

JULY 2, 2018

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

A/B Testing 100

A/B Testing eCommerce SaaS Revenue 100

Andrew Chen

OCTOBER 17, 2017

Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out. This solution, coined in recent years by James Currier and the NFX crew, is to build a “ market network ” that’s part SaaS tooling and part marketplace.

Workflows 0

Workflows Marketing Retention A/B Testing 0

Andrew Chen

DECEMBER 10, 2018

The future of work (Bottoms up SaaS, full-stack autonomy, etc). It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Marketplaces (particularly the $10T service economy – more on that here ). Transportation and travel.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Dozens of angel investments and advisory roles in SaaS, marketplaces, etc. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

NOVEMBER 1, 2021

SaaS products often grow inside of companies — landing and expanding — which also jumping between companies as employees share products with partner firms and consultants. There were projects to help with A/B testing (Morpheus!), This is when a market hits its Tipping Point.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. One of the things that we covered very early on is that with SaaS, you always wanna try to take existing users and upsell them because it’s way more expensive to acquire a new customer in that context. (I Do you take your existing users?

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

FEBRUARY 19, 2016

While many growth teams have special requirements that compel them to build their own custom data infrastructure, many choose to work with commercially available SaaS products. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Manager 15

Manager A/B Testing Engineering SaaS 15