A/B Testing Revenue Workflows 
Andrew Chen
OCTOBER 17, 2017
Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. Today, Craigslist in over 57,000 cities, generating $700M in revenue per year (on job listings fees!) Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out.
Walk Me
AUGUST 24, 2022
The changes asked of team members can be small, such as moving to new workflow software or keeping digital records of their project progress. This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis.
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Andrew Chen
JUNE 25, 2019
The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce
Andrew Chen
JUNE 25, 2019
The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce
Andrew Chen
NOVEMBER 13, 2018
There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!
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