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Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. Today, Craigslist in over 57,000 cities, generating $700M in revenue per year (on job listings fees!) Optimization : A/Btesting growth levers – from email/SMS/push copy – to when/how to reach out.
Through this, you can optimize internal processes and streamline employees’ workflows to boost performance , collaboration, and productivity. They found that training shop personnel positively impacted the shop’s financial performance, which they measured through A/Btesting. Preventing turnover.
The biggest gains in optimization don’t come from brute-force A/Btests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce
The changes asked of team members can be small, such as moving to new workflow software or keeping digital records of their project progress. This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis.
Decision scientist: Which content to license, which sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead to more engagement or more purchases, which marketing email will yield higher revenue, which specific part of a product user experience is suboptimal and needs attention.
The biggest gains in optimization don’t come from brute-force A/Btests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce
What is your revenue model? Customers start with a 15-day free evaluation trial period and after that, they convert to paid account with revenue model based on number of seats, storage and other enterprise features. We deprecate/upgrade API signature following proper deprecation workflow and changes are always backward compatible.
There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/Btesting, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!
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