Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 111

Retention User Experience Travel Marketing 111

Vantage Circle

MARCH 13, 2019

Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. Users generally won’t search your site for the item they’re looking for. A designated landing page will not only increase your chances of conversion but also provides the best user experience.

Advertising 40

Advertising A/B Testing Media Implementation 40

Harvard Business Review

FEBRUARY 5, 2014

But the best data-driven companies don’t just passively store and analyze data, they actively generate actionable data by running experiments. The secret to getting value from data is testing, and if you’re looking to grow your online business, implementing well-executed, consistent A/B testing is a necessity.

A/B Testing 13

A/B Testing Benefits Metrics User Experience 13

Andrew Chen

NOVEMBER 1, 2021

One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

FEBRUARY 19, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. Insight Center.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Who to hire. So which kind of data scientist should you be recruiting?

Engineering 15

Engineering Workflows User Experience Software 15