UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. In the tech world, we sometimes call these “traction roles.” In the MBA world, we call it “general management.”

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

OCTOBER 17, 2017

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. In both the eBay and Uber examples, we see that you can start with a niche – whether that’s a geography or product line – and then quickly scale into a huge network of buyers and sellers. with just 50 employees.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

AIHR

JULY 31, 2023

A/B testing everything will be incredibly valuable. Statistics continually illustrate that a more diverse workforce leads to higher revenues , including DEIB initiatives in your talent acquisition strategy is crucial. You may also discover that images and videos highlighting company culture could encourage applications.

Recruitment 97

Recruitment Onboarding Diversity Human Resources 97

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Or are you trying to scale its success? It’s asked often for good reason. Or are you focused on fending off competitors? Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

User Experience 48

User Experience Retention Marketing Travel 48