Harvard Business Review

NOVEMBER 3, 2014

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. Optimzely lets you run A/B tests on landing pages and other website elements.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 6, 2018

Decision scientist: Which content to license, which sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead to more engagement or more purchases, which marketing email will yield higher revenue, which specific part of a product user experience is suboptimal and needs attention.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

SEPTEMBER 17, 2014

Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates. At J.Crew, I would determine my paid search marketing investments and choose which clothing product categories to drive online demand based on in-store sales data.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. Provides a low-cost, real-time network to test ideas.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Andrew Chen

SEPTEMBER 4, 2018

So not revenue per CAC is that you know typically there’s cost associated to user. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Are they checking the houses that are going on sale in their neighborhood? Jeff: Well, let’s break them down. LTV is lifetime value.

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

NOVEMBER 3, 2014

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. Optimzely lets you run A/B tests on landing pages and other website elements.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

MARCH 2, 2016

For example, last century’s retailers mailed out catalogues and then used sales feedback to adjust the offerings for the next quarter. A digital company will A/B test its web page, display ad, or online catalogue in real time.

Assets 8

Assets Balance Sheet Operations A/B Testing 8

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110

High Scalability

NOVEMBER 25, 2019

What is your revenue model? Customers start with a 15-day free evaluation trial period and after that, they convert to paid account with revenue model based on number of seats, storage and other enterprise features. Do you do A/B testing? Yes, we use feature flags to do A/B testing. How big is your system?

Scaling 21

Scaling Engineering A/B Testing Manager 21