Andrew Chen

JULY 2, 2018

Then your revenue/installs/whatever goes up by +10% right? This is why you can’t add up your A/B test results. Similarly, this is a reason to be skeptical of vendors and 3rd parties who have case studies that’ll increase your revenue by X just because they increase their ad conversion rate (or whatever) by X.

A/B Testing 100

A/B Testing eCommerce SaaS Revenue 100

Andrew Chen

OCTOBER 17, 2017

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. Today, Craigslist in over 57,000 cities, generating $700M in revenue per year (on job listings fees!) Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out.

Workflows 0

Workflows Marketing Retention A/B Testing 0

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. There were projects to help with A/B testing (Morpheus!), It’s asked often for good reason. This is when a market hits its Tipping Point.

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

FEBRUARY 19, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. While many growth teams have special requirements that compel them to build their own custom data infrastructure, many choose to work with commercially available SaaS products.

Manager 15

Manager A/B Testing Engineering SaaS 15

Andrew Chen

SEPTEMBER 4, 2018

So not revenue per CAC is that you know typically there’s cost associated to user. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Is a tricky one in some cases like subscription Hulu, Netflix, and then also in the SaaS world. Jeff: Well, let’s break them down.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

AUGUST 10, 2023

Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. There’s equivalent numbers for net revenue retention, session lengths, and lots of other metrics too. An enterprise SaaS product would have its own set of metrics. But what’s happening under the covers?

Retention 80

Retention Metrics Scaling Marketing 80