Andrew Chen

OCTOBER 17, 2017

Then people asked if I could pass on a post about a job or something for sale. This grows the TAM in two ways: 1) First, directly growing the market because lower friction transactions mean more sales. In many ways, this is just a classic retention problem, except with multiple players within the ecosystem.

Workflows 0

Workflows Marketing Retention A/B Testing 0

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Tactic #21: Optimize retention. Tactic #17: Optimize conversion.

Retention 111

Retention User Experience Travel Marketing 111

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Lifecycle development also includes fostering retention after the initial sale. But of course, it doesn’t end there.

Marketing 52

Marketing A/B Testing Media Onboarding 52

Andrew Chen

NOVEMBER 1, 2021

It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Direct sales and product-led viral growth for most B2B collaboration apps. Both acquisition and retention both become priorities. The complexity happens across multiple dimensions.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Tactic #21: Optimize retention. Tactic #17: Optimize conversion.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 14

Sales Sales B2B Accounts 14