Andrew Chen

OCTOBER 17, 2017

Transactions require strong retention of both demand and supply, and if a marketplace can improve that stickiness, more activity can be generated on the platform. In many ways, this is just a classic retention problem, except with multiple players within the ecosystem. Grow supply + demand stickiness. Or perhaps all of them!

Workflows 0

Workflows Marketing Retention A/B Testing 0

Andrew Chen

NOVEMBER 1, 2021

SaaS products often grow inside of companies — landing and expanding — which also jumping between companies as employees share products with partner firms and consultants. It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention. Sonal: Right. Sonal: Yesss.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Dozens of angel investments and advisory roles in SaaS, marketplaces, etc. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Accounts 111

Harvard Business Review

FEBRUARY 19, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Manager 15

Manager A/B Testing Engineering SaaS 15

Andrew Chen

AUGUST 10, 2023

Assessing the stall – starting with retention First off, let me explain what’s happening during a growth stall. This happens because typically churn happens to a % of the user base, as anyone who’s seen cohorted retention curves knows. An enterprise SaaS product would have its own set of metrics. if consumer?)

Retention 80

Retention Metrics Scaling Marketing 80