SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Andrew Chen

OCTOBER 17, 2017

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. Today, Craigslist in over 57,000 cities, generating $700M in revenue per year (on job listings fees!) In many ways, this is just a classic retention problem, except with multiple players within the ecosystem.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

AIHR

JULY 31, 2023

A/B testing everything will be incredibly valuable. This way, IBM can attract top talent after graduation and boost their retention rates. Statistics continually illustrate that a more diverse workforce leads to higher revenues , including DEIB initiatives in your talent acquisition strategy is crucial.

Recruitment 97

Recruitment Onboarding Diversity Human Resources 97

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Track retention by cohort, vs. globally.

User Experience 111

User Experience Retention Marketing Travel 111

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98

Manager A/B Testing Engineering Revenue 98

Walk Me

AUGUST 24, 2022

This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. But these interventions are essential to employee productivity and employee retention. Profit Management. Strategic Change Interventions.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led.

Scaling 82

Scaling Marketing Recruitment B2B 82