Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Track retention by cohort, vs. globally.

Retention 48

Retention User Experience Travel Marketing 48

Walk Me

AUGUST 24, 2022

This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. But these interventions are essential to employee productivity and employee retention. Profit Management. Strategic Change Interventions.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Harvard Business Review

FEBRUARY 19, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 23, 2018

On average, roughly four times as many winners – defined in this case as those companies that grew absolute revenue at a significant rate and gained market share within their industry over the previous two years – as losers have digital tools embedded into their core commercial capabilities. Amplify low-cost sales channels.

Sales 14

Sales Sales B2B Accounts 14

Andrew Chen

AUGUST 10, 2023

Assessing the stall – starting with retention First off, let me explain what’s happening during a growth stall. Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. If you have similar numbers, then probably these underlying retention metrics are not the problem.

Retention 80

Retention Metrics Scaling Marketing 80

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention. LTV is lifetime value.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric.

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110