Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Lifecycle development also includes fostering retention after the initial sale. But of course, it doesn’t end there.

Marketing 52

Marketing A/B Testing Media Onboarding 52

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. So they let the data do the talking and ran an A/B test.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Andrew Chen

NOVEMBER 1, 2021

It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Both acquisition and retention both become priorities. There were projects to help with A/B testing (Morpheus!), The complexity happens across multiple dimensions.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Track retention by cohort, vs. globally.

Retention 48

Retention User Experience Travel Marketing 48

Walk Me

AUGUST 24, 2022

But these interventions are essential to employee productivity and employee retention. Netflix is one example of such a company, using A/B tests and sharing data collection findings with all aspects of the organization to use continuous change to foster a learning culture. Strategic Change Interventions. Other models include:-.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Walk Me

JULY 18, 2022

Leaders must bear in mind that without a softer model monitoring employee experience to some level, adverse effects on employee retention and performance may occur due to burnout as part of more emotionally draining change management initiatives using Lewin’s model. Kotter’s 8 Step Change Model. How they communicate. Acquisition.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Harvard Business Review

FEBRUARY 19, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

OCTOBER 31, 2018

In this refresher , Tom Redman helps me understand what it means for a test to be “controlled” and how you make sure it includes an element of “randomization.” A/B testing. One of the more common experiments companies use these days is the A/B test ( which is a type of randomized controlled experiment).

A/B Testing 8

A/B Testing Manager Metrics Assets 8

Harvard Business Review

NOVEMBER 23, 2018

Analytics can also support retention and cross-selling efforts. AI-supported A/B testing in fast cycles can determine best price points at a SKU level to achieve margin and volume goals. Iterative machine learning. Start small, fail fast. The vast number of digital sales tools can be overwhelming.

Sales 14

Sales Sales B2B Accounts 14

Andrew Chen

AUGUST 10, 2023

Assessing the stall – starting with retention First off, let me explain what’s happening during a growth stall. This happens because typically churn happens to a % of the user base, as anyone who’s seen cohorted retention curves knows. Is there a way for me to test that positioning in user testing or otherwise?

Retention 80

Retention Metrics Scaling Marketing 80

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention. Sonal: Right. Sonal: Yesss.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. We can then use the cohort retention curves to build curves that translate to monthly actives or customers. I started my blog originally to write down everything I was learning.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric. “Move fast and break things.”

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110