Andrew Chen

AUGUST 8, 2022

It’s said that the first documented referral program was created by Julius Caesar, who in 55 BC would paid his soldiers 300 sestertii (something like a third of their annual pay) to refer a friend to join the army. When do you ask the user to refer? Why do you refer? Is it tied to a holiday, or a particular promotion?

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

AIHR

NOVEMBER 5, 2018

For each case study, I will refer to their original publication. This was measured through A/B testing. In the first year alone, the ROI of their training program was 400%. If you know of a good one, please leave a comment about the study with a reference to the source and I will be happy to include it in this list.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Andrew Chen

JUNE 25, 2019

What : Incentivize word-of-mouth by paying existing members for every new member they refer to the platform. What : Incentivize content producers to send you traffic by paying them for every member they refer. Long-term, measure the ROI to make sure it’s worth the time. Gustaf Alströmer, ex-Airbnb Growth Lead, Partner at YC.

Retention 111

Retention User Experience Travel Marketing 111

Harvard Business Review

JULY 25, 2017

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 8

ROI Marketing Cash Flow Sales 8

Andrew Chen

JUNE 25, 2019

What : Incentivize word-of-mouth by paying existing members for every new member they refer to the platform. What : Incentivize content producers to send you traffic by paying them for every member they refer. Long-term, measure the ROI to make sure it’s worth the time. Gustaf Alströmer, ex-Airbnb Growth Lead, Partner at YC.

Retention 48

Retention User Experience Travel Marketing 48