Harvard Business Review

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 14

Sales Sales B2B Accounts 14

Walk Me

JULY 18, 2022

An unpredictable operating environment. Look at how things operate to see the resources needed for the desired results. Examples of various subcultures are design, sales, or IT departments. A sales team could initiate offers and promotions to generate excitement. This type may be either internal or external. Acquisition.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Harvard Business Review

AUGUST 21, 2012

We estimate that "interaction workers," (managers, professionals, sales people, and others whose work requires frequent interpersonal interactions, independent judgment, and access to knowledge) spend 28% of their workdays answering, writing, or responding to email. The total potential value at stake in these sectors is $900 billion to $1.3

Media 18

Media Workflows A/B Testing B2B 18

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Examples : Tips : Takes very few people to operate, should pay for itself from day 1. Generally, different categories require very different tactics, skills sets, and operating cadences. Cost : Medium. Stage : Mid/Late.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 1, 2018

To be sure, these are not the only tools you’ll need — for example, I haven’t included A/B testing, understanding variation, or visualization here. Poor data is the norm — fouling operations, adding cost, and breeding mistrust in analytics. To help illustrate this, consider “umbrella sales.”

Sales 15

Sales Sales A/B Testing Manager 15

Harvard Business Review

NOVEMBER 6, 2018

Decision scientist: Which content to license, which sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead to more engagement or more purchases, which marketing email will yield higher revenue, which specific part of a product user experience is suboptimal and needs attention.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 11

Marketing A/B Testing Operations Benchmarking 11

Harvard Business Review

SEPTEMBER 17, 2014

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates. Duplicative marketing teams exist within the same company across multiple product lines.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

OCTOBER 20, 2017

With regard to the side-by-side app comparisons, Orbitz attributed the price differences to the A/B tests that it employs or other anomalies that occur when setting millions of prices that regularly change due to dynamic pricing. What operating system are they using? Personalized pricing can be found at most auto dealerships.

A/B Testing 8

A/B Testing Sales Sales Operations 8

Andrew Chen

NOVEMBER 1, 2018

One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Some are higher CTR than others.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. If you have the organization it’s the operating system for the organization; you have a very different curve. Are they checking the houses that are going on sale in their neighborhood? Another smile, essentially. ” Right?

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

MAY 28, 2015

There are many ways to assess the impact of scientific work , from book sales (where Who Moved My Cheese? Social life and the operation of organizations increasingly leave more or less permanent data traces, like the contrails left by jets. do nice guys finish last?).

Manager 14

Manager A/B Testing Staffing Government 14

Harvard Business Review

MARCH 2, 2016

The economy we’re operating in today may have been built to serve corporations, but not many corporations are doing well in the digital environment. Even the apparent winners are actually operating on borrowed time and, perhaps more to the point, borrowed money. They aren’t just the operators; they are the environment.

Assets 8

Assets Balance Sheet Operations A/B Testing 8

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. There are 200 Engineers(DevOps/OPS/QA/Developers/…), the rest are sales, marketing, support, product management, HR, etc.

Scaling 21

Scaling Engineering A/B Testing Manager 21