Andrew Chen

OCTOBER 17, 2017

Then people asked if I could pass on a post about a job or something for sale. This grows the TAM in two ways: 1) First, directly growing the market because lower friction transactions mean more sales. Signup and onboarding. As tasks started getting onerous, I would usually write some code to automate them. Setting up payment.

Workflows 0

Workflows Marketing Retention A/B Testing 0

Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Lifecycle development also includes fostering retention after the initial sale. Improve our virtual onboarding experience.

Marketing 52

Marketing A/B Testing Media Onboarding 52

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Once you reach scale, fraud becomes a real issue.

Retention 111

Retention User Experience Travel Marketing 111

Walk Me

JULY 18, 2022

When change is incentivized by change leaders right from the point of employee onboarding , staff see that it is helpful and easy to implement. Examples of various subcultures are design, sales, or IT departments. A sales team could initiate offers and promotions to generate excitement. Step 2: Conduct interviews. Acquisition.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

NOVEMBER 1, 2021

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!), So instead, the early stage usually requires a lot of elbow grease.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Once you reach scale, fraud becomes a real issue.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Education during onboarding helps too. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. Some are higher CTR than others.

Metrics 111

Metrics Scaling Marketing Accounts 111