Andrew Chen

AUGUST 8, 2022

And add it to the onboarding flow, and at the end of key transactions when the user is otherwise done, and you might as well capture engagement. In the end, probably just worth A/B testing to see what works best. You’ll need some kind of ROI metric to drive the strategy of the referral program. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Long-term, measure the ROI to make sure it’s worth the time. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Long-term, measure the ROI to make sure it’s worth the time. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion.

User Experience 48

User Experience Retention Marketing Travel 48