Andrew Chen

OCTOBER 17, 2017

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. Today, Craigslist in over 57,000 cities, generating $700M in revenue per year (on job listings fees!) Signup and onboarding. Then people asked if I could pass on a post about a job or something for sale. with just 50 employees.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. The first problem I’ve observed has to do with onboarding generalists. In the MBA world, we call it “general management.”

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

AIHR

JULY 31, 2023

Hiring and onboarding The onboarding process begins once a candidate receives a formal offer, accepts, and is officially hired by the company. The onboarding process is a key part of the employee life cycle and sets the foundation for the rest of that employee’s journey with you.

Recruitment 98

Recruitment Onboarding Diversity Human Resources 98

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. So not revenue per CAC is that you know typically there’s cost associated to user. And you can start to draw conclusions, sort of a natural A/B test in order to do that. They have to get, you know… Sonal: It’s like the onboarding experience.

Marketing 75

Marketing Metrics Retention eCommerce 75