Andrew Chen

AUGUST 8, 2022

The headline best practice is that your referral program should target new users to refer their friends — this means prompting users during their initial onboarding flows, and adding emails as part of the onboarding, among other surface areas. Why focus on new users? The Payback.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 111

Retention User Experience Travel Marketing 111

Harvard Business Review

FEBRUARY 5, 2014

But the best data-driven companies don’t just passively store and analyze data, they actively generate actionable data by running experiments. The secret to getting value from data is testing, and if you’re looking to grow your online business, implementing well-executed, consistent A/B testing is a necessity.

A/B Testing 13

A/B Testing Benefits Metrics User Experience 13

Vantage Circle

MARCH 13, 2019

Users generally won’t search your site for the item they’re looking for. A designated landing page will not only increase your chances of conversion but also provides the best user experience. The ad is compelling and motivates the user to click. One way of achieving this is through A/B testing.

Advertising 40

Advertising A/B Testing Media Implementation 40

Andrew Chen

NOVEMBER 1, 2021

For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network. Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Modeling Scientist Who consumes the output? Decision scientist: Humans. Modeling scientist: Machines. What is the output? Who to hire.

Engineering 15

Engineering Workflows User Experience Software 15