Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. Typically organic “pull” from the market combined with a scalable channel with reasonable metrics (CAC/LTV, or viral factor, or otherwise) going into in-app acquisition funnels.

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs. This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. Stakeholder value management.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Harvard Business Review

JANUARY 30, 2015

Only a patient reader who persists to the last paragraph will see that Sharp ultimately admits that New England’s spectacular performance on the metric could be explained in any number of ways, including legitimate ones like perfecting ball security techniques or practicing prevention. above the NFL team average).

A/B Testing 13

A/B Testing Metrics Marketing Sales 13

Harvard Business Review

JULY 17, 2013

New school marketers, typically those closer to social marketing channels targeted at Millennials, are telling me they''re having a hard time getting their projects funded internally because old school marketers in the C-suite don''t understand the new context and metrics driving social marketing.

Marketing 13

Marketing A/B Testing Assets Advertising 13

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Data science for humans: the consumers of the output are decision makers like executives, product managers, designers, or clinicians. Who to hire.

Engineering 15

Engineering Workflows User Experience Software 15

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

OCTOBER 31, 2018

A/B testing. One of the more common experiments companies use these days is the A/B test ( which is a type of randomized controlled experiment). At their most basic, these tests are a way to compare two versions of something to figure out which performs better. You can learn more about A/B tests here.

A/B Testing 8

A/B Testing Manager Metrics Assets 8

Harvard Business Review

MAY 28, 2015

There are many ways to assess the impact of scientific work , from book sales (where Who Moved My Cheese? Citation metrics are widely used in faculty evaluations and routinely come up in tenure reviews. do nice guys finish last?). Instead we seek to measure the contribution of research by its impact.

Manager 14

Manager A/B Testing Government Staffing 14

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Impact is how much the metric moves as a result of the change.

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. There are 200 Engineers(DevOps/OPS/QA/Developers/…), the rest are sales, marketing, support, product management, HR, etc.

Scaling 21

Scaling Engineering A/B Testing Manager 21