Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Increase benefits: Guaranteed revenue, online payments. Tactic #17: Optimize conversion. Here’s Why.

Retention 111

Retention User Experience Travel Marketing 111

Walk Me

AUGUST 24, 2022

This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. Profit management impacts organizational development, operations, and stakeholder value management. Profit Management. Trans-organizational Change.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Harvard Business Review

FEBRUARY 19, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. Insight Center.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Modeling Scientist Who consumes the output? Decision scientist: Humans. Modeling scientist: Machines. What is the output? Who to hire.

Engineering 15

Engineering Workflows User Experience Software 15

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Increase benefits: Guaranteed revenue, online payments. Tactic #17: Optimize conversion. Here’s Why.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

AUGUST 10, 2023

You can ask questions, gather data, and assess the stall to zero in on the problems that are driving the metrics downwards. Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. A marketplace company might look a different set of metrics.

Retention 80

Retention Metrics Scaling Marketing 80

High Scalability

NOVEMBER 25, 2019

What is your revenue model? Customers start with a 15-day free evaluation trial period and after that, they convert to paid account with revenue model based on number of seats, storage and other enterprise features. Combination of unit, functional, integration and performance tests. Do you do A/B testing?

Scaling 21

Scaling Engineering A/B Testing Manager 21

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Impact is how much the metric moves as a result of the change.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110