Walk Me

JULY 18, 2022

Supply managers with metrics of change progress. Consistency and metrics are two of the most potent tools in change management. Goals must be aware of resource limitations such as budget and physical tools used and clear a timeline including metrics or Key Performance Indicators (KPI) to record progress. How they communicate.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Track retention by cohort, vs. globally.

Retention 48

Retention User Experience Travel Marketing 48

Walk Me

AUGUST 24, 2022

This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. But these interventions are essential to employee productivity and employee retention. Strategic Change Interventions. Trans-organizational Change.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Harvard Business Review

FEBRUARY 19, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

OCTOBER 31, 2018

In this refresher , Tom Redman helps me understand what it means for a test to be “controlled” and how you make sure it includes an element of “randomization.” A/B testing. One of the more common experiments companies use these days is the A/B test ( which is a type of randomized controlled experiment).

A/B Testing 8

A/B Testing Manager Metrics Assets 8

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

AUGUST 10, 2023

You can ask questions, gather data, and assess the stall to zero in on the problems that are driving the metrics downwards. Assessing the stall – starting with retention First off, let me explain what’s happening during a growth stall. A marketplace company might look a different set of metrics. if consumer?)

Retention 80

Retention Metrics Scaling Marketing 80

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric.

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110