Andrew Chen

DECEMBER 10, 2018

I presented all of this at the Andreessen Horowitz Summit in 2018, which gathers our portfolio companies, partners, LPs, and close friends. Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. My investing thesis.

Media 100

Media Advertising Scaling Marketing 100

Walk Me

JULY 18, 2022

Understanding change management principles helps managers present change to staff in a helpful way, allowing them to see transformation as positive and easy to integrate into a new routine. With the ever-changing shape of technology and the resulting call for technology adoption , change is an ever-present part of all business processes.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

JUNE 25, 2019

Resist the urge to fill the time with presentations and speeches. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. They can be scrappy and simple.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

the book, I present 5 distinct stages of a product’s lifecycle that require different goals and skillset, and understanding these stages will help you answer the more important question: How do I hire a Head of Growth for my stage in the framework? There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

However, the gap between theory and practice is always present. This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. Organizational knowledge is used more efficiently in this way. Trans-organizational Change.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Andrew Chen

DECEMBER 10, 2018

I presented all of this at the Andreessen Horowitz Summit in 2018, which gathers our portfolio companies, partners, LPs, and close friends. Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. My investing thesis.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

JUNE 25, 2019

Resist the urge to fill the time with presentations and speeches. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. They can be scrappy and simple.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

FEBRUARY 19, 2016

These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Data science for machines: here the consumers of the output are computers which consume data in the form of training data, models, and algorithms.

Engineering 15

Engineering Workflows User Experience Software 15

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Disclaimer: This was just one presentation in a 10 year relationship. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111

Metrics Scaling Marketing Accounts 111

Harvard Business Review

MARCH 8, 2018

These are all very different strategic needs requiring different implementation approaches and performance metrics. When formal research trials aren’t practical, providers will need to embrace A/B testing and learn to more rapidly evaluate the effectiveness and scalability of these technologies.

Staffing 8

Staffing A/B Testing Hospitality Rollout 8

Andrew Chen

DECEMBER 26, 2018

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. DAU/MAU is an important metric to measure engagement, but here’s where it fails.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Harvard Business Review

AUGUST 21, 2015

Plugging those numbers into the formula, you’d get a price elasticity of demand of: Note that the negative is traditionally ignored and the absolute value of the number is used to interpret the price elasticity metric, as it’s the magnitude of distance from zero that matters and not whether it’s positive or negative.

Marketing 8

Marketing A/B Testing Metrics Manager 8

Harvard Business Review

NOVEMBER 2, 2012

In your work, do you only focus on the metrics side, or do you decide what sort of messaging would go out in targeted ads? There's a combination of features and attributes that make the candidate or the product appealing to them, and being able to just test different ways of presenting an ad and seeing how people respond is very valuable.

A/B Testing 11

A/B Testing Marketing Education Operations 11

Andrew Chen

DECEMBER 26, 2018

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. DAU/MAU is an important metric to measure engagement, but here’s where it fails.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Andrew Chen

NOVEMBER 13, 2018

The deck is presented below! Above: Today, I’m going to present a few key topics that you need to figure out as you build a growth team for your company. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110