Vantage Circle

MARCH 13, 2019

Analyze your campaign as to maximizing what works and chucking out what doesn’t and acting accordingly because these metrics have deep implication on the final conversion rate. One way of achieving this is through A/B testing. In A/B testing, you take your ad and modify it to create a second version of the original.

Advertising 40

Advertising A/B Testing Media Marketing 40

Andrew Chen

AUGUST 8, 2022

These larger headline numbers always tested much better on A/B tests, whether in email marketing or banner form, and while it might feel like the reward becomes unattainable, it’s possible to create a second or third or fourth tier to go along with the big headline number. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Walk Me

JULY 18, 2022

Supply managers with metrics of change progress. Consistency and metrics are two of the most potent tools in change management. Goals must be aware of resource limitations such as budget and physical tools used and clear a timeline including metrics or Key Performance Indicators (KPI) to record progress. How they communicate.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Get Lighthouse

DECEMBER 15, 2022

Is it publishing your revenue metrics so the whole world can see it? So they let the data do the talking and ran an A/B test. Instead, they lean into engaging their people to help solve the company's biggest challenges. A word like "Transparency" can feel loaded these days.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

NOVEMBER 1, 2021

Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. Typically organic “pull” from the market combined with a scalable channel with reasonable metrics (CAC/LTV, or viral factor, or otherwise) going into in-app acquisition funnels.

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. Profit management impacts organizational development, operations, and stakeholder value management. Organizational knowledge is used more efficiently in this way.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Here’s Why.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

AUGUST 10, 2023

You can ask questions, gather data, and assess the stall to zero in on the problems that are driving the metrics downwards. There’s equivalent numbers for net revenue retention, session lengths, and lots of other metrics too. A marketplace company might look a different set of metrics.

Retention 80

Retention Metrics Marketing Scaling 80

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Here’s Why.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Impact is how much the metric moves as a result of the change.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

JANUARY 23, 2017

We can do so much more these days by integrating into platforms, and by tracking, and our sophistication in metrics like viral factor and cohort analysis, but the same general trust is there. This is the realm of A/B testing, funnel optimization, viral loop construction, building viral content, and creating sticky products.

Media 100

Media Marketing Advertising A/B Testing 100