Harvard Business Review

AUGUST 21, 2012

billion consumers around the globe have an account on a social networking site and almost one in five online hours is spent on social networks), marketing departments have increasingly shifted their attention to social media. With consumers spending gobs of time in online communities ( more than 1.5

Media 18

Media Workflows A/B Testing B2B 18

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t. Final thoughts.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t. Final thoughts.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

MAY 14, 2015

Where is the workflow cumbersome? Lean proposes a “test and measure” process of product development. Leverage A/B testing to compare variations. An empathetic design approach also demands that you get out of the building. The difference is in intent.

A/B Testing 15

A/B Testing Marketing Workflows Benefits 15

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. We deprecate/upgrade API signature following proper deprecation workflow and changes are always backward compatible.

Scaling 21

Scaling Engineering A/B Testing Manager 21