A/B Testing Media User Experience 
Vantage Circle
MARCH 13, 2019
A more generic company which hopes to cater to a very general market are better off if they invest in a social media platform. Users generally won’t search your site for the item they’re looking for. A designated landing page will not only increase your chances of conversion but also provides the best user experience.
Andrew Chen
JUNE 25, 2019
This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).
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Andrew Chen
JUNE 25, 2019
This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).
Andrew Chen
NOVEMBER 1, 2021
For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network. Or if it’s a workplace app, to use social media to drive beta users into a wait list. There were projects to help with A/B testing (Morpheus!),
Andrew Chen
NOVEMBER 1, 2018
Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.
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