Andrew Chen

DECEMBER 10, 2018

Reinventing traditional media (Podcasting, eBooks, etc). Google wants us all to be engaged in their mobile apps, search functions, and other properties – but they want to be relevant in our lives in other ways too, for example in our culture and media. The future of work (Bottoms up SaaS, full-stack autonomy, etc).

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

JUNE 28, 2016

APIs are a technology that allows firms to interact and share information with other firms at an unprecedented scale. Provides a low-cost, real-time network to test ideas. A/B testing allows for rapid comparison of alternative features and functions. Crowdfunding sites are another avenue to test product ideas.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

NOVEMBER 2, 2012

Definitely the scale. So while we wouldn't be crafting the ads or mailings ourselves, if the media consultant says it has five different television ads they're considering running, we might tell them, for a given show, which ad is most likely to resonate with the viewers of that show. So we'll do a lot of A/B testing with online ads.

A/B Testing 11

A/B Testing Marketing Education Operations 11

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

SEPTEMBER 4, 2018

And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. . And then there’s this dynamics on how does it scale over time, CAC tends to go up, LTV tends to go down. ” “How is it gonna scale?”

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

MARCH 2, 2016

The speed and scale on which this is occurring helps us recognize that we are not in a cyclical downturn as corporations attempt to compensate for the disruptive impact of digital technology. Simply stated, it’s harder to make money by working or creating value when the scales tip too far in favor of investors and shareholders.

Assets 8

Assets Balance Sheet Operations A/B Testing 8

High Scalability

NOVEMBER 25, 2019

He and his colleagues spend their productive hours scaling large distributed file systems. In this article, I will share the current architecture and some of the lessons we learned scaling it along with some of the things we are looking to improve upon in the near future. How does your system evolve to meet new scaling challenges?

Scaling 21

Scaling Engineering A/B Testing Manager 21