AIHR

JULY 31, 2023

They will check out your social media accounts, visit your careers page, and check Glassdoor. Instagram and LinkedIn are reported as the most used social platforms for employer branding, and 96% of employer branding and recruitment specialists say they use social media. A/B testing everything will be incredibly valuable.

Recruitment 98

Recruitment Onboarding Diversity Human Resources 98

Vantage Circle

MARCH 13, 2019

Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. A more generic company which hopes to cater to a very general market are better off if they invest in a social media platform. The relevance of social media advertising cannot be ignored. Content is fire.

Advertising 40

Advertising A/B Testing Media Implementation 40

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Or if it’s a workplace app, to use social media to drive beta users into a wait list. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

FEBRUARY 19, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. Insight Center.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 3, 2014

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. Optimzely lets you run A/B tests on landing pages and other website elements.

Marketing 13

Marketing A/B Testing B2B Advertising 13