Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Tactic #21: Optimize retention.

Retention 111

Retention User Experience Travel Marketing 111

Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Lifecycle development also includes fostering retention after the initial sale. Social media storytelling.

Marketing 52

Marketing A/B Testing Media Onboarding 52

AIHR

JULY 31, 2023

They will check out your social media accounts, visit your careers page, and check Glassdoor. Instagram and LinkedIn are reported as the most used social platforms for employer branding, and 96% of employer branding and recruitment specialists say they use social media. A/B testing everything will be incredibly valuable.

Recruitment 98

Recruitment Onboarding Diversity Human Resources 98

AIHR

NOVEMBER 5, 2018

The hypothesis here was that engagement with social media might fall when employees are thinking about leaving. This was a proven, important condition for first-year retention. This was measured through A/B testing. Employee retention. In the first year alone, the ROI of their training program was 400%.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. So they let the data do the talking and ran an A/B test.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Andrew Chen

NOVEMBER 1, 2021

It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Or if it’s a workplace app, to use social media to drive beta users into a wait list. Both acquisition and retention both become priorities.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Tactic #21: Optimize retention.

Retention 48

Retention User Experience Travel Marketing 48