AIHR

JULY 31, 2023

They will check out your social media accounts, visit your careers page, and check Glassdoor. Instagram and LinkedIn are reported as the most used social platforms for employer branding, and 96% of employer branding and recruitment specialists say they use social media. A/B testing everything will be incredibly valuable.

Recruitment 98

Recruitment Onboarding Diversity Human Resources 98

Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Creating value-driven content can be done on a blog, social media, and anywhere else you want to reach people. Automate payroll.

Marketing 52

Marketing A/B Testing Media Onboarding 52

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Or if it’s a workplace app, to use social media to drive beta users into a wait list. There were projects to help with A/B testing (Morpheus!), So instead, the early stage usually requires a lot of elbow grease.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And you can start to draw conclusions, sort of a natural A/B test in order to do that. They have to get, you know… Sonal: It’s like the onboarding experience. It’s not just other media outlets. Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75