Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t. Here’s Why.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

Or if it’s a workplace app, to use social media to drive beta users into a wait list. Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

JULY 17, 2013

New school marketers, typically those closer to social marketing channels targeted at Millennials, are telling me they''re having a hard time getting their projects funded internally because old school marketers in the C-suite don''t understand the new context and metrics driving social marketing. Marketing Social media'

Marketing 13

Marketing A/B Testing Assets Advertising 13

Harvard Business Review

FEBRUARY 19, 2016

These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Manager 15

Manager A/B Testing Engineering SaaS 15

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t. Here’s Why.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics 111

Metrics Scaling Marketing Accounts 111

Harvard Business Review

NOVEMBER 2, 2012

In your work, do you only focus on the metrics side, or do you decide what sort of messaging would go out in targeted ads? There's a combination of features and attributes that make the candidate or the product appealing to them, and being able to just test different ways of presenting an ad and seeing how people respond is very valuable.

A/B Testing 11

A/B Testing Marketing Education Operations 11

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. Combination of unit, functional, integration and performance tests. Do you do A/B testing? Miscellaneous.

Scaling 21

Scaling Engineering A/B Testing Manager 21