Andrew Chen

DECEMBER 10, 2018

Reinventing traditional media (Podcasting, eBooks, etc). Google wants us all to be engaged in their mobile apps, search functions, and other properties – but they want to be relevant in our lives in other ways too, for example in our culture and media. I expect a lot more video, gaming, and interactive media in the car.

Media 100

Media Advertising Scaling Marketing 100

AIHR

NOVEMBER 5, 2018

The hypothesis here was that engagement with social media might fall when employees are thinking about leaving. This was measured through A/B testing. The company also included employee sentiment, measured through their Social Pulse. According to the report , productivity has also improved while recruitment cost have fallen.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Harvard Business Review

JUNE 28, 2017

One of the most common methods, particularly in online settings, is A/B testing. What Is A/B Testing? A/B testing, at its most basic, is a way to compare two versions of something to figure out which performs better. A/B testing, in its current form, came into existence in the 1990s.

A/B Testing 8

A/B Testing Metrics Software Sales 8

Harvard Business Review

AUGUST 21, 2012

billion consumers around the globe have an account on a social networking site and almost one in five online hours is spent on social networks), marketing departments have increasingly shifted their attention to social media. With consumers spending gobs of time in online communities ( more than 1.5

Media 18

Media Workflows A/B Testing B2B 18

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics 111

Metrics Scaling Marketing Accounts 111

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. The success of Netflix, evolving from a mail order DVD company to a software streaming system, to now a major media empire has required different staff at each stage. In the case of Netflix, that included admitting when you're wrong, even publicly.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

Or if it’s a workplace app, to use social media to drive beta users into a wait list. There were projects to help with A/B testing (Morpheus!), If you really want one, I might try to find an entrepreneurial generalist and have them mostly execute a playbook that’s already worked in the past.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

DECEMBER 10, 2018

Reinventing traditional media (Podcasting, eBooks, etc). Google wants us all to be engaged in their mobile apps, search functions, and other properties – but they want to be relevant in our lives in other ways too, for example in our culture and media. I expect a lot more video, gaming, and interactive media in the car.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

MARCH 10, 2014

Cartoons can make A/B testing easier — and more fun. Draw several different cartoons and captions to test out which ones get to the heart of the customer need and convey value in the most meaningful way. This means we understand, remember and retains images (and their meaning) better than words.

A/B Testing 15

A/B Testing Strategic Planning Advertising Benefits 15

Harvard Business Review

AUGUST 11, 2014

If youre on social media, youve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. Heres what weve learned about how to use paid social effectively: 1) Use free social media to beta-test your paid social ads.

Advertising 13

Advertising Media A/B Testing Marketing 13

Harvard Business Review

OCTOBER 22, 2015

Social media is a limitless focus group. One of the most startling is the unexpected relationships that exist across the varied interest areas of social media users. But it turns out that social media turns up all sorts of unpredictable and unexpected correlations. and b) is it a fit for my brand?

A/B Testing 11

A/B Testing Media Marketing Advertising 11

Harvard Business Review

FEBRUARY 19, 2016

These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

AUGUST 8, 2014

Those campaigns educated and informed through the ancient arts of personal and personalized local folk media. In rural Ghana, folk media (puppetry, songs, proverbs, theater, and storytelling) has combatted HIV/AIDS, according to CARE International researchers. It is the second biggest killer of kids in the world.

Manager 12

Manager A/B Testing Media Education 12

Harvard Business Review

JULY 17, 2013

At Virgin Mobile, we made the decision to learn from platforms that thrive in this environment — and who in turn need brands to help fund their innovation through paid media. Marketing Social media' Our results from working with BuzzFeed for the past year have been extraordinary. In other words, stop acting like a marketer.

Marketing 13

Marketing A/B Testing Assets Advertising 13

Harvard Business Review

NOVEMBER 3, 2014

Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages. And, no, I didn’t forget social media. If you’re going to go to the effort and expense of getting people to your website, you need to get as many of them as possible to convert.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

SEPTEMBER 17, 2014

Internal structure: Most marketing teams are organized by either functional expertise (such as social media marketing or marketing analytics) or brand. At Conde Nast Entertainment, my team is also organized by function across social media, paid advertising, earned/owned media, insights/analytics, and audience development.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

JANUARY 23, 2013

The campaign had an outward facing "Digital" component addressing email, social media and fundraising, as well as "Technology" and "Analytics" departments focused on making campaign processes and purchases more efficient. This is what investing to control your destiny looks like.

Marketing 11

Marketing A/B Testing Operations Benchmarking 11

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. It’s not just other media outlets. Some companies can effectively do TV campaigns, large media budgets, things like that. It’s… Andrew: …Tinder. Sonal: It’s a dating app. It’s something else.

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

JUNE 28, 2016

Provides a low-cost, real-time network to test ideas. A/B testing allows for rapid comparison of alternative features and functions. Crowdfunding sites are another avenue to test product ideas. Today, it is possible to get many of our questions answered using social media-enabled networks.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

MAY 14, 2015

Lean proposes a “test and measure” process of product development. Leverage A/B testing to compare variations. Startups – like large companies – need to have a story around the narrative of use, and it often means ignoring minimal in favor of thoughtful.

A/B Testing 15

A/B Testing Marketing Workflows Benefits 15

Harvard Business Review

NOVEMBER 3, 2014

Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages. And, no, I didn’t forget social media. If you’re going to go to the effort and expense of getting people to your website, you need to get as many of them as possible to convert.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

JULY 25, 2017

In fact, global spending on media is expected to reach $2.1 It also informs future spending levels, allocation of the budget across programs and media, and which messages a marketer chooses. For example, do you include just the cost of the media, or do you also include the investment of staff time to create the ad?

ROI 8

ROI Marketing Cash Flow Sales 8

Harvard Business Review

MAY 7, 2018

“This could be through testing new ideas to launching campaigns and experiences through rigorous A/B testing frameworks and using data to decide how you proceed.” Now brand, media and digital teams are organized to center around creating a better consumer experience.

A/B Testing 8

A/B Testing Digital Transformation Marketing Advertising 8

Harvard Business Review

JULY 29, 2014

In a recent conversation with a group of managers, I was told, “We don’t run experiments; we run A/B tests” — so named because customers are tested on their preferences for option A or B. People fear that corporations have free rein to test whatever mad idea strikes them. Which advertisements work?

A/B Testing 8

A/B Testing Advertising Recruitment Media 8

Harvard Business Review

NOVEMBER 2, 2012

So while we wouldn't be crafting the ads or mailings ourselves, if the media consultant says it has five different television ads they're considering running, we might tell them, for a given show, which ad is most likely to resonate with the viewers of that show. So we'll do a lot of A/B testing with online ads.

A/B Testing 10

A/B Testing Marketing Education Operations 10

Harvard Business Review

MARCH 2, 2016

A digital company will A/B test its web page, display ad, or online catalogue in real time. Every interaction is a test of a bigger/smaller font, a higher/lower price, friendly/formal language, and so on. After all, digital corporations will necessarily carry out corporate code better than their predecessors.

Assets 8

Assets Balance Sheet Operations A/B Testing 8

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. Do you do A/B testing? Yes, we use feature flags to do A/B testing. How do you market your product?

Scaling 21

Scaling Engineering A/B Testing Manager 21